Sustainability
The latest news and learnings from our blog
The latest news and learnings from our blog
The noise of the modern world requires brands to find consumers with a shared wavelength. MakerSights helps brand partners create precise consumer profiles that align with their strategy and products.
Read MoreConsumers are no longer a captive audience — and brands’ control over consumers has suffered as a result.
MakerSights Co-Founder and President Matt Field recently sat down with Sourcing Journal to discuss why curbing overproduction could have a greater impact on reducing carbon emissions than any other sustainability lever – and how consumer obsession is the key to getting us there.
The idea of watching customers leave for competing companies produces enough anxiety for brands to err on the safe side and accept a certain amount of potential waste. But when does overproduction start to cause excessive harm to both your bottom line and the environment? And how do you strike the right balance?
Join Leahy and other industry leaders to learn more about how consumer obsession helps brands reduce overproduction and increase margins.
Our research shows that when it comes to sustainability from before COVID-19, consumers didn’t know as much as brands thought they did.
Our quiet world has given us an opportunity to reflect on what can be learned from this unusual, silent moment. How do we move forward in a productive way for the betterment of our planet?
Brands and retailers alike are vying to be more sustainable to successfully engage the ever-evolving consumer.
Should being stylish be bad for the environment? The clothing industry is the second-largest polluter in the world, second only to the oil industry.
