Effective as of May 1, 2019
(Updated May 19, 2023)
Protecting your private information is our priority. This Statement of Privacy applies to MakerSights, Inc. (MakerSights) and governs data collection and usage. MakerSights is a product intelligence and consumer research platform.
MakerSights obtains affirmative consent to use the MakerSights platform, and any of its associated tools or site. That consent applies to the data practices described in this statement.
MakerSights may collect basic demographic information, such as your zip code, age, gender, household income and other custom demographic questions developed by our brand partners. In any instance, MakerSights will not collect personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic data, biometric data processed solely to identify a human being, health-related data, or data concerning a person’s sex life or sexual orientation.
Information about your computer hardware and software may be automatically collected by MakerSights. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the MakerSights platform.
MakerSights makes reasonable efforts to keep data as complete, accurate, and up to date as possible, and upon discovery of inaccurate data makes reasonable efforts to rectify such data. MakerSights methods including using automated continuous integration tools and peer reviews to verify consistency and integrity of data and systems.
MakerSights encourages you to review the privacy statements of websites you choose to link to from MakerSights so that you can understand how those websites collect, use and share your information. MakerSights is not responsible for the privacy statements or other content on websites outside of the MakerSights platform.
MakerSights processes personal information under the lawful bases of consent and or legitimate business interest of MakerSights. MakerSights uses anonymized customer information as part of its standard business practices in the collection and delivery of market research to its clients. We treat customer information and any research responses shared as information that is private. MakerSights does not sell, rent or lease any customer information it collects to third parties, except as set forth below.
MakerSights may keep track of the websites and pages our users visit within MakerSights, in order to determine what MakerSights services are the most popular. This data is used to deliver customized content within MakerSights.
MakerSights will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on MakerSights or the site; (b) protect and defend the rights or property of MakerSights; and, (c) act under exigent circumstances to protect the personal safety of users of MakerSights, or the public or in cases of national security.
MakerSights may choose to buy or sell assets in the future, and may be required to transfer and/or share customer information in connection with the evaluation of and entry into any such transactions.
We may also allow our merchant partners to choose the demographic information of users who will see their advertisements and/or promotional offers and you agree that we may provide any of the information we have collected from you in non-personally identifiable form to a merchant partner, in order for that partner to select the appropriate audience for those advertisements and/or offers.
Customer information that is transferred to a third party abroad for processing or to support our efforts in providing our services to you is subject, by law, to a comparable level of protection as that provided by MakerSights. A “comparable level of protection” means a level of protection generally equivalent to that provided by Makersights.
The MakerSights website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize MakerSights pages, or register with MakerSights site or services, a cookie helps MakerSights to recall your specific information on subsequent visits. When you return to the same MakerSights website, the information you previously provided can be retrieved, so you can easily use the MakerSights features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the MakerSights services or websites you visit.
MakerSight retains your data in three different forms: Anonymized Data, Pseudo Anonymized Data, and Identifiable Data.
Anonymized Data: Your data in a form which cannot be linked back to you through any means.
Pseudo Anonymized Data: Your data anonymized using pseudonyms, meaning your unique identifiers (name, birthdate, etc.) have been replaced with artificial identifiers so that the data can no longer be attributed to you without the use of additional information. One Pseudo Anonymized data will not contain, at any one time, the Data Subject’s zip code, date of birth, and gender.
Identifiable Data: The data collected from you in its original form.
MakerSights has two different online platforms. Each platform either collects or maintains data in different ways.
1. makersights.com and app.makersights.com:
2. Customer Survey Tool
MakerSight will retain Identifiable Data for internal sales and marketing purposes for an unspecified period of time and will not share the Identifiable Data with third parties. MakerSight will retain Anonymized data indefinitely.
Individuals have the right to access Identifiable Data we hold about them. Upon request, we provide site visitors with access to communications that the visitor has directed to our site (e.g., emails, customer inquiries) and contact information (e.g., name, address, phone number) that we maintain about them. Consumers can request this information by emailing us at: firstname.lastname@example.org.
You may be able to add, update, or delete Identifiable Data as explained above by contacting us at email@example.com. When you update information, however, we may maintain a copy of the unrevised information in our records. Pursuant to a Data Subject request, in the unlikely event personal data has been transferred to a third party, MakerSights will notify and follow up with the third party of such request according to Privacy Shield Principals.
The responses to these requests will be within 30 days of receipt of the request, and without undue delay. MakerSights will notify the Data Subject within the 30-day window if there will be undue delay and give reasoning as to the cause of the delay.
The response to the request will be in plain, concise, transparent, intelligible, and easily accessible form using clear and plain language.
These access requests are typically provided free of charge, unless MakerSights finds the request is unfounded, repetitive, or excessive in character, in such limited cases MakerSights may charge at a reasonable fee to perform this service.
In addition to the Data Subject rights above, subjects have the right to request a restriction of processing, the right to object to processing, and in order to pursue those rights, reference the opt-out section below for exercising those rights. MakerSights will provide a response, even if the response is that the request cannot be processed and the reason as to why.
In respect to data portability MakerSights will provide a reasonable export of a Data Subject’s Identifiable Data in structured, commonly used, and machine-readable format insofar as possible.
As it pertains for Identifiable Data, a Data Subject also have the right to, or the right to access:
You have the right to direct MakerSights to not sell your Identifiable Data. In this case, sell means exchanging the personal information for any consideration. There will be a clear, visible link on the website giving you the option to opt out of your information being sold.
MakerSights Identifiable Data collected for specified explicit and legitimate purposes will only be used for those purposes, and not in a manner incompatible for those purposes.
Further, the Identifiable Data collected is adequate, relevant, and limited to what is necessary in relation to the specified purposes for which it is processed.
Related to consent, subjects may withdraw their consent at any time, please contact firstname.lastname@example.org. Customers may prevent their information from being used for purposes other than those for which it was originally collected by emailing us at: email@example.com.
MakerSights uses industry leading practices designed to secure your customer information from unauthorized access, use, or disclosure.
If customer information is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to make certain that our servers and connections incorporate the latest encryption and security devices. We have implemented physical, electronic, and managerial procedures designed to safeguard and secure the information we collect. Customer information is transmitted by secure servers (SSL). Unfortunately, no data transmission is guaranteed to be 100% secure and we therefore cannot guarantee the security of information you transmit to or from the Site, Applications, or through the use of our services, and you provide this information at your own risk. ACCORDINGLY, WE DISCLAIM LIABILITY FOR THE THEFT, LOSS, OR INTERCEPTION OF, OR UNAUTHORIZED ACCESS OR DAMAGE TO, YOUR DATA OR COMMUNICATIONS BY USING THE SITE, APPLICATIONS, AND OUR SERVICES. YOU AGREE THAT YOU UNDERSTAND AND ASSUME THESE RISKS.
MakerSights does not knowingly collect customer information from children under the age of sixteen. If you are under the age of sixteen, you must ask your parent or guardian for permission to use this website. This parental permission includes giving consent to MakerSight’s commercial use of the data collected.
MakerSights does not knowingly collect any special categories of data as noted by Article 9 of the GDPR for our standard business practices. MakerSights May collect special categories of data regarding Makersights employee data.
We respect your privacy and give you an opportunity to opt-out of receiving any marketing or other communications from MakerSights. Users may opt-out of receiving any or all communications from MakerSights by contacting us via email at firstname.lastname@example.org.
If you believe your privacy has been breached through use of our website, applications, or other services, please contact us immediately at: email@example.com
MakerSights will comply insofar as possible with supervisory authorities. It is within your rights as a Data Subject to file a complaint with a supervisory authority.
With respect to customer data received or transferred pursuant to the Privacy Shield Framework, MakerSights is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.
Should you have any questions about our compliance with the Privacy Shield Framework, please email us at: firstname.lastname@example.org.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free- of-charge) at
DMA division of the ANA
225 Reinekers Lane, Suite 325, Alexandria, VA 22314
Under certain circumstances an individual may invoke binding arbitration for the resolution of a dispute.
MakerSights welcomes your questions or comments regarding this Statement of Privacy. If you believe that MakerSights has not adhered to this Statement, please contact MakerSights at:
900 Kearny Street, Suite 700
San Francisco, California 94133