Survey target consumers and leverage consumer sentiment and demand data to support decisions throughout the value chain – from strategy to product creation and pricing – reducing costs, increasing margins, and shaving months off time-to-market.
De-risk newness, cut the long tail, and drive SKU productivity. Save on overhead costs, mitigate cannibalization, and prevent markdowns while maximizing the number of consumers your line will reach with the interactive Line Efficiency graph – powered by a proven statistical research analysis methodology.
Gauge target consumer interest in specific products and visually benchmark these scores against similar items in your assortment. Iterate on colorways, styles, and design attributes to align with your consumers' preferences.
Accurately measure consumer demand for each item in your line using predictive analytics. Optimize investment depths by channel and region to reduce markdowns, avoid stockouts, and increase revenue.
Leverage the gold standard in market research methodology to assess price sensitivity for your target consumers, identify optimal price points on a style-by-style basis, and drive more sales.
Leverage consumer data to maximize sell-in, inform channel and regional investment depths, and increase the impact of marketing with highly targeted campaigns.
Measure how products resonate across retailer audiences to win shelf-space, identify exclusives, and more.
Use consumer preferences to guide which products to feature in ads, emails, homepage displays, etc.
Harness product feedback from eCommerce-specific teams and consumers to grow direct channel distribution.
Iteratively test new and experimental styles to validate demand and make smarter, consumer-obsessed decisions at each stage of the merchandising process:
In this fireside chat at PI Apparel, RG Barry Chief Merchandising Officer Angela Kenney shares Dearfoams embraced the “new normal” and achieved sustainable growth through consumer-obsessed product creation.
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