Survey target consumers and leverage consumer sentiment and demand data to support decisions throughout the value chain from strategy to product creation and pricing to reduce costs and shave months off time-to-market.
De-risk newness, cut the long tail, and drive SKU productivity. Save overhead costs, mitigate cannibalization, and prevent markdowns while maximizing the number of consumers your line will reach with the interactive Line Efficiency graph – powered by a proven statistical research analysis methodology.
Gauge target consumer interest in specific products via purpose-built for product development analytics and an interactive chart that benchmarks sentiment scores against previously tested items.
Leverage the gold standard in market research methodology to assess price sensitivity for your target consumers, identify optimal price points on a style-by-style basis, and drive more sales.
Accurately measure demand for each item in your line using powerful analytics. Optimize investment depths by channels and regions to avoid markdowns, improve margins, and drive revenue.
Leverage consumer data to maximize sell-in to key retail partners, inform channel and regional investment depths, and increase the impact of marketing with highly targeted campaigns.
Measure how products resonate across specific retailer audiences to win shelf-space, identify exclusives, accelerate buys, and more.
Launch highly targeted campaigns and leverage consumer data to inform which products to feature in ads, emails, homepage displays, etc.
Collaborate with eCommerce teams to curate high-performing digital assortments, right-size investments, and grow direct channel distribution.
I was honored and excited to be asked to moderate last week’s DVF InCharge panel discussion with DVF President and CEO Gabby Hirata, Michael Kors President of Accessories and Footwear Pippa Newman, and the former Reebok GM of Global Business and Product Director for Performance Running Emily Mullins.