The Voice of Consumer Platform

Consumer insights and product testing at scale

Survey target consumers and leverage consumer sentiment and demand data to support decisions throughout the value chain – from strategy to product creation and pricing – reducing costs, increasing margins, and shaving months off time-to-market.

Higher margins. Lower risk.

De-risk newness, cut the long tail, and drive SKU productivity. Save on overhead costs, mitigate cannibalization, and prevent markdowns while maximizing the number of consumers your line will reach with the interactive Line Efficiency graph – powered by a proven statistical research analysis methodology.

Powering product strategy from concept to consumer

Sentiment score

Gauge target consumer interest in specific products and visually benchmark these scores against similar items in your assortment. Iterate on colorways, styles, and design attributes to align with your consumers' preferences.

Consumer demand

Accurately measure consumer demand for each item in your line using predictive analytics. Optimize investment depths by channel and region to reduce markdowns, avoid stockouts, and increase revenue.

Pricing analytics

Leverage the gold standard in market research methodology to assess price sensitivity for your target consumers, identify optimal price points on a style-by-style basis, and drive more sales.

Start tuning into the voice of your current customers and aspirational consumers

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Go to market with confidence

Leverage consumer data to maximize sell-in, inform channel and regional investment depths, and increase the impact of marketing with highly targeted campaigns.

Sales

Measure how products resonate across retailer audiences to win shelf-space, identify exclusives, and more.

Marketing

Use consumer preferences to guide which products to feature in ads, emails, homepage displays, etc.

eCommerce

Harness product feedback from eCommerce-specific teams and consumers to grow direct channel distribution.

Strengthen every decision

Iteratively test new and experimental styles to validate demand and make smarter, consumer-obsessed decisions at each stage of the merchandising process:

Determine seasonal direction
Evaluate newness
Craft and finalize the line
Optimize investment depth

Sustainability starts with consumer obsession. Consumer obsession starts with MakerSights.

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