MakerSights lets you collect data from current customers and aspirational consumers on specific trends, fabrics, colorways, and more. Measure consumer preferences, cut the long tail, and optimize buy depths. Eliminate overproduction, minimize markdowns, and improve margins.
Gauge target audience preferences for specific products, and visually benchmark these scores against similar items in your assortment. Iterate on style and color to align with your consumer.
Accurately measure consumer demand for each product using MakerSights' predictive inventory visualizations. Optimize your buys across the assortment to avoid markdowns and stockouts.
Strike the perfect balance between newness and carryover. Create scenarios that prevent over-assortment and cannibalization while maximizing product reach and SKU productivity.
Leverage consumer data to inform channel and regional buy-depths, maximize sell-in to key retail partners, and increase the impact of marketing investments.
Measure how products resonate across retailer audiences to win shelf-space, identify exclusives, and more.
Use consumer preferences to guide which products to feature in ads, emails, homepage displays, etc.
Harness product feedback from eCommerce-specific teams and consumers to grow direct channel distribution.
Iteratively test new and experimental styles to validate demand and make smarter, consumer-obsessed decisions at each stage of the merchandising process:
The idea of watching customers leave for competing companies produces enough anxiety for brands to err on the safe side and accept a certain amount of potential waste. But when does overproduction start to cause excessive harm to both your bottom line and the environment? And how do you strike the right balance?
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The importance of us living by our own ideals (and walking the walk) when it comes to reducing waste has been a frequent and inspiring topic of internal conversation over recent years, and I’m grateful that our team has such high expectations for us in this area. Climate change is happening and we are rapidly approaching the point of no return. We all must do our part – and with urgency – if we’re to avoid the types of calamitous global outcomes long forewarned by scientists.
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