Unsure of where to cut the "Long Tail"? Line Efficiency helps brands drive SKU productivity and do more with less by measuring each product's Incremental Reach, and recommending products that can be dropped to improve the efficiency and productivity of a merchant or category leader's assortment.
Save overhead costs, prevent cannibalization, and mitigate markdowns, all while maximizing demand with the interactive Line Efficiency graph – powered by proven statistical research methodologies.
There are many scenarios to consider as you decide which products to adopt or drop from a line. Satisfy the needs and wants of different consumers and attract new shoppers to your brand with a perfectly balanced selection of core and new styles. Now you have the power to scenario plan with just a few clicks, adding or removing products from your line to see how the overall Reach of the assortment may be affected.
In uncertain market conditions, we're all looking to be as productive and efficient as possible. Refine color, pattern, and silhouette options early in product development and quickly compare them to other core styles. Using MakerSights, data-driven assortment planning can fast-track many tedious decisions and shave up to 3 months off the go-to-market timeline and eliminate unnecessary sampling costs.
Regional and go-to-market teams often don't see products until it's too late. Avoid last-minute scrambles and additional style requests by incorporating region, channel, and even retailer-specific consumer data during early product creation to build alignment from the get-go.
MakerSights enables us to take more calculated creative risks, and we’ve seen considerable growth from making consumer-led decisions…We are now able to create, tweak, adopt, and drop styles based on what we know consumers want, versus what we think they want.
I was honored and excited to be asked to moderate last week’s DVF InCharge panel discussion with DVF President and CEO Gabby Hirata, Michael Kors President of Accessories and Footwear Pippa Newman, and the former Reebok GM of Global Business and Product Director for Performance Running Emily Mullins.