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Product Creation Teams

Transform your product strategy

Get the consumer feedback you need in mere hours – not weeks! – to identify whitespace, validate newness, and tighten the line with unprecedented speed and accuracy.

MakerSights empowers category leaders and product teams to make consumer data-informed decisions throughout the production cycle – from driving category strategies to increasing SKU productivity and identifying new category investment opportunities – that improve margins, increase profitability, and reduce wasted time, money, and resources.

Make smarter, faster decisions

Share consumer data and insights with executives and cross-functional stakeholders to improve market responsiveness, swiftly reach conviction on new and experimental styles that evolve the brand, and drive alignment at every milestone meeting with actionable consumer sentiment data on:

Competitor styles, differentiation opportunities, and growth opportunities
Concepts, storylines, and trends
Colorways, patterns, silhouettes, and more

Deliver a tight, productive line, every time

Accelerate time to market with an efficient line that strikes the perfect balance between exciting new styles and high-performing core items:

Cut the margin-eroding “long tail”
Eliminate cannibalizing products
Maximize reach with the fewest SKUs possible
Plan for every scenario in a few clicks

Gather around the virtual table

Voice of the Customer

Help merchandising teams make investment decisions that are powered by statistically significant consumer data that is collected in 48 hours and at a fraction of the cost as a standard focus group.

Pricing Analytics

Enable merchandising, e-Commerce, and regional teams to strike the perfect balance between margin and demand by leveraging a powerful combination of data science and proven conjoint methodology to assess consumers’ price sensitivity and willingness to pay.

See why leading product teams choose MakerSights

Book a demo

"MakerSights enables our Teva and Hoka product teams to tackle today’s complexities with a tailored, data-driven product strategy. We’re able to remain bullish on strategic opportunities and identify risks before time and money are committed."

Wendy Yang

President of Performance Lifestyle Group, Deckers Brands

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