Curbing Fashion’s Overproduction Problem With Consumer Obsession
May 5, 2022
The fashion industry is one of the most wasteful on the planet with 40% of products typically sent to landfills or incinerated after failing to sell each season. Brands have mistakenly tied revenue growth to the volume of goods it produces for far too long and this staggering overproduction rate is bad for the planet and the bottom line. It’s time for brands to understand that consumer obsession is the shortest path to delivering products that people will love, buy and, most importantly, keep.
MakerSights Co-Founder and President Matt Field recently sat down with Sourcing Journal to discuss why curbing overproduction could have a greater impact on reducing carbon emissions than any other sustainability lever – and how consumer obsession is the key to getting us there.
Breaking the Overproduction Cycle: Causes, Effects, and Solutions
The idea of watching customers leave for competing companies produces enough anxiety for brands to err on the safe side and accept a certain amount of potential waste. But when does overproduction start to cause excessive harm to both your bottom line and the environment? And how do you strike the right balance?