MakerSights delivers 20X ROI with success proven at major brands like Champion, GANT, and New Balance, providing actionable consumer insights that drive cross-functional alignment on target consumers, product strategy, pricing, investment depths, and go-to-market.
Consumer Insights teams no longer need to conduct expensive focus groups or extensive, manual work in hopes they deliver meaningful information to leadership and teams throughout the company. Ditch the antiquated, time-consuming, and costly focus groups. View consumer data within hours – not weeks or months – via interactive visualizations to drive agile, efficient decision-making.
Understand consumer preferences by profile, market, channel, and more. Share consumer data and insights with executives and cross-functional stakeholders across design, merchandising, sales, marketing, e-Commerce, and regional teams to drive alignment and ensure the right adoption and investment decisions are made for every channel and every region, everytime.
“By sticking with the [MakerSights testing] model season after season, not just Consumer Insights but our teammates – all the way up to design, and all the way down to account planning – have now been through this 5 or 6 times, and nobody’s debating about what it is or how to use it, we talk about the results.”
New Balance Director of Consumer Insights
To provide a little insight into what’s likely coming down the pike, we’ve rounded up the recent statistics that we think retailers should keep top of mind over the next twelve months. From operational efficiencies to digital transformation to responsible fashion, here are 55 stats that we believe are key indicators of what’s to come in the new year.