MakerSights delivers 20X ROI with success proven at major brands like Champion, GANT, and New Balance, providing actionable consumer insights that drive cross-functional alignment on target consumers, product strategy, pricing, investment depths, and go-to-market.
Consumer Insights teams no longer need to conduct expensive focus groups or extensive, manual work in hopes they deliver meaningful information to leadership and teams throughout the company. Ditch the antiquated, time-consuming, and costly focus groups. View consumer data within hours – not weeks or months – via interactive visualizations to drive agile, efficient decision-making.
Understand consumer preferences by profile, market, channel, and more. Share consumer data and insights with executives and cross-functional stakeholders across design, merchandising, sales, marketing, e-Commerce, and regional teams to drive alignment and ensure the right adoption and investment decisions are made for every channel and every region, everytime.
“By sticking with the [MakerSights testing] model season after season, not just Consumer Insights but our teammates – all the way up to design, and all the way down to account planning – have now been through this 5 or 6 times, and nobody’s debating about what it is or how to use it, we talk about the results.”
New Balance Director of Consumer Insights
I was honored and excited to be asked to moderate last week’s DVF InCharge panel discussion with DVF President and CEO Gabby Hirata, Michael Kors President of Accessories and Footwear Pippa Newman, and the former Reebok GM of Global Business and Product Director for Performance Running Emily Mullins.