Merchandising & Retail Buying
The latest news and learnings from our blog
The latest news and learnings from our blog
Unlock collaboration with the newest extension of the MakerSights platform: Digital Line Review. Visually explore products and align on decisions faster, from wherever your teams are.
Read MoreLearn from Shinola's former Chief Merchandising Officer, Chris Hull, on the importance of consumer feedback in a modern product-to-market process.
Shinola's former Chief Merchandising Office shares the opportunity in front of retail brands today.
The MakerSights team pitched in to create a set of predictions for the next decade of fashion: The Roaring 20s of Retail. From work-from-home apparel to vegan leather, here are our top picks!
Learn how former international merchandising lead for Nike's Jordan brand drove growth in China. Spoiler alert: deeply understanding your consumer and regional nuances is key.
Instead of fighting a losing battle over whether pink or neutral or gray will outperform the rest, innovative wholesalers use data to instill confidence in their lines.
By empowering merchant storytellers with consumer feedback each in the go-to-market process, you can put each region’s consumer at the center of the story.
Use data to unlock collaborative decision making, and build confidence in global hero SKUs, regional winners, and buy depths by aligning regional teams to a shared data set.
A line that caters to everyone but speaks to no one? All too common. The challenge for brands today is finding what resonates in each market.
Gone are the days that executives would all fly to Tokyo and sit behind a two way mirror observing eight women sitting around a table interacting with their handbags.
One of the most rewarding moments you can have as a merchant is seeing a total stranger walk down the street wearing a product that you helped to create.
Retail executives, tech founders & industry thought leaders all merged last week in Williamsburg, Brooklyn for THE LEAD summit.
In the city of San Francisco, you will find three North Face stores within three square miles. But each is a unique experience catering to different consumers.
