Merchandising & Retail Buying

The latest news and learnings from our blog

"We're consumer obsessed" — you said it, now actually do it

Learn from Shinola's former Chief Merchandising Officer, Chris Hull, on the importance of consumer feedback in a modern product-to-market process.

Chris Hull

Read Now

Modernize your GTM: How to reimagine product development

Shinola's former Chief Merchandising Office shares the opportunity in front of retail brands today.

Chris Hull

Read Now

The Roaring 20s of Retail

The MakerSights team pitched in to create a set of predictions for the next decade of fashion: The Roaring 20s of Retail. From work-from-home apparel to vegan leather, here are our top picks!

Team MakerSights

Read Now

Producing a big impact in the Chinese market

Learn how former international merchandising lead for Nike's Jordan brand drove growth in China. Spoiler alert: deeply understanding your consumer and regional nuances is key.

Chris Hull

Read Now

The customers of your key accounts are your secret sell-in advantage

Instead of fighting a losing battle over whether pink or neutral or gray will outperform the rest, innovative wholesalers use data to instill confidence in their lines.

Team MakerSights

Read Now

Starting with the end in mind

By empowering merchant storytellers with consumer feedback each in the go-to-market process, you can put each region’s consumer at the center of the story.

Team MakerSights

Read Now

The challenges with selling internationally

Use data to unlock collaborative decision making, and build confidence in global hero SKUs, regional winners, and buy depths by aligning regional teams to a shared data set.

Team MakerSights

Read Now

The incredible opportunity for global brands

A line that caters to everyone but speaks to no one? All too common. The challenge for brands today is finding what resonates in each market.

Team MakerSights

Read Now

Empowering Product Teams With Technology

Gone are the days that executives would all fly to Tokyo and sit behind a two way mirror observing eight women sitting around a table interacting with their handbags.

Team MakerSights

Read Now

Merchants, meet your customers.

One of the most rewarding moments you can have as a merchant is seeing a total stranger walk down the street wearing a product that you helped to create.

Team MakerSights

Read Now

THE LEAD Summit

Retail executives, tech founders & industry thought leaders all merged last week in Williamsburg, Brooklyn for THE LEAD summit.

Team MakerSights

Read Now

A Multifaceted North Face

In the city of San Francisco, you will find three North Face stores within three square miles. But each is a unique experience catering to different consumers.

Team MakerSights

Read Now

Ready to modernize your product-to-market process? Reach out for a free demo.

Request demo