Merchandising & Retail Buying

The latest news and learnings from our blog

Consumer-obsessed Is the New Black: Embracing a Modern Merchandising Strategy

As supply chains, technology, and consumer purchase behaviors have evolved over time, the way brands determine the variety and volume of products to bring to market has remained the same — and the effects are becoming increasingly far-reaching and profound.

Dan Leahy

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Modernizing Your Product Creation Process? Master Change Management First.

Great leaders are charged with a certain measure of fearlessness. Your job is to keep the organization moving forward despite doubts and insecurities. There is, however, one phrase that leaders should be wary of: “We’ve always done it this way.”

Team MakerSights

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A conversation with New Balance: Building a consumer-obsessed culture

How does the iconic footwear brand remain tuned into its ever-growing growing consumer base? Find out here.

Team MakerSights

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"Order Cancelled": Building resilience to supply chain disruptions

Find out how your team can be better positioned to deal with supply disruptions affecting the assortment.

Team MakerSights

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Meet the new Digital Line Review: better decisions, fewer meetings

Unlock collaboration with the newest extension of the MakerSights platform: Digital Line Review. Visually explore products and align on decisions faster, from wherever your teams are.

Team MakerSights

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"We're consumer obsessed" — you said it, now actually do it

Learn from Shinola's former Chief Merchandising Officer, Chris Hull, on the importance of consumer feedback in a modern product-to-market process.

Chris Hull

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Modernize your GTM: How to reimagine product development

Shinola's former Chief Merchandising Office shares the opportunity in front of retail brands today.

Chris Hull

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The Roaring 20s of Retail

The MakerSights team pitched in to create a set of predictions for the next decade of fashion: The Roaring 20s of Retail. From work-from-home apparel to vegan leather, here are our top picks!

Team MakerSights

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Producing a big impact in the Chinese market

Learn how former international merchandising lead for Nike's Jordan brand drove growth in China. Spoiler alert: deeply understanding your consumer and regional nuances is key.

Chris Hull

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The customers of your key accounts are your secret sell-in advantage

Instead of fighting a losing battle over whether pink or neutral or gray will outperform the rest, innovative wholesalers use data to instill confidence in their lines.

Team MakerSights

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Starting with the end in mind

By empowering merchant storytellers with consumer feedback each in the go-to-market process, you can put each region’s consumer at the center of the story.

Team MakerSights

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The challenges with selling internationally

Use data to unlock collaborative decision making, and build confidence in global hero SKUs, regional winners, and buy depths by aligning regional teams to a shared data set.

Team MakerSights

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