Product Development
The latest news and learnings from our blog
The latest news and learnings from our blog
Brands Cite Superior Attribute Testing, Predictive Analytics, and Assortment Management Capabilities as Key Reasons for Selecting MakerSights to Fuel Data-informed Product Strategies
Read MoreOne team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.
Attempting to create products and assortments without a clear understanding of target consumers and what they like is a recipe for wasted resources, unnecessary production costs, and excess inventory.
In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.
In this fireside chat at PI Apparel, RG Barry Chief Merchandising Officer Angela Kenney shares Dearfoams embraced the “new normal” and achieved sustainable growth through consumer-obsessed product creation.
With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.
Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.
Stage 3 of the MakerSights Modern Merchandising Maturity Model provides processes and procedures teams can follow to begin collaborating around assortments with greater purpose and more confidence.
Stage 2 of the MakerSights Modern Merchandising Maturity Model maps out the tools and tactics brands can use to digitally transform milestone meetings in a way that enhances productivity, strengthens decision making, and drives sustainability.
It's time for brands to reexamine traditional product creation and move toward a more consumer-obsessed, demand-driven model that protects brand integrity, market share, and the environment.
Stage 1 of the MakerSights Modern Merchandising Maturity Model helps product teams and merchants step outside of their echo chambers, tune into the voice of the consumer, and evolve their strategy to a one that protects their brand integrity, their market share, and the environment.
The life of a product creator sounds insanely glamorous — and it can be. But it’s not all glitter and cashmere.
As supply chains, technology, and consumer purchase behaviors have evolved over time, the way brands determine the variety and volume of products to bring to market has remained the same — and the effects are becoming increasingly far-reaching and profound.
