Focus Groups are Dead: It’s Time for Brands to Refocus
In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.
Sushi and Slippers: How Dearfoams Transformed a Time of Crisis into Sustainable Growth
In this fireside chat at PI Apparel, RG Barry Chief Merchandising Officer Angela Kenney shares Dearfoams embraced the “new normal” and achieved sustainable growth through consumer-obsessed product creation.
Modern Merchandising Stage 5: De-risk Major Releases with Incremental Wins
With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.
Modern Merchandising Stage 4: Remove Silos Between Product Creation and Go-to-Market
Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.
Modern Merchandising Stage 2: Digitize Milestone Meetings
Stage 2 of the MakerSights Modern Merchandising Maturity Model maps out the tools and tactics brands can use to digitally transform milestone meetings in a way that enhances productivity, strengthens decision making, and drives sustainability.
Modern Merchandising Stage 1: Inform Decisions with Consumer Data
Stage 1 of the MakerSights Modern Merchandising Maturity Model helps product teams and merchants step outside of their echo chambers, tune into the voice of the consumer, and evolve their strategy to a one that protects their brand integrity, their market share, and the environment.
Consumer-obsessed Is the New Black: Embracing a Modern Merchandising Strategy
As supply chains, technology, and consumer purchase behaviors have evolved over time, the way brands determine the variety and volume of products to bring to market has remained the same — and the effects are becoming increasingly far-reaching and profound.