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Press Releases
Tech and Retail Industry Leader Alex Rowe Joins MakerSights as Senior Vice President of Revenue

Rowe to Drive Adoption of the Retail Industry’s Leading Voice of Consumer Platform for Product Development, Merchandising, and Consumer Insights Teams, Further Enable Brand Partner Success

Team MakerSights

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Retail Trends
Harnessing Data, Embracing Change, and Honing “Human” Skills: Highlights from DVF InCharge

I was honored and excited to be asked to moderate last week’s DVF InCharge panel discussion with DVF President and CEO Gabby Hirata, Michael Kors President of Accessories and Footwear Pippa Newman, and the former Reebok GM of Global Business and Product Director for Performance Running Emily Mullins.

Cristina Bravo Olmo

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Retail Trends
55 Statistics Shaping the Retail Industry in 2023

To provide a little insight into what’s likely coming down the pike, we’ve rounded up the recent statistics that we think retailers should keep top of mind over the next twelve months. From operational efficiencies to digital transformation to responsible fashion, here are 55 stats that we believe are key indicators of what’s to come in the new year.

Team MakerSights

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Data-informed Strategies
Creative Ambitions vs. Commercial Realities: How Product Creation and Consumer Insights Teams Can Work Better Together

One team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.

Team MakerSights

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Data-informed Strategies
The Evolution of Retail Pricing: What’s Changed and Where Brands Must Focus Next

In this time of of fluctuating costs and economic uncertainty, brands should consider re-evaluating pricing strategies and architecture, balancing the need to protect margins and brand integrity while driving sales.

Team MakerSights

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Data-informed Strategies
Data Doesn't Hinder Product Creativity, It Enhances It

Attempting to create products and assortments without a clear understanding of target consumers and what they like is a recipe for wasted resources, unnecessary production costs, and excess inventory.

Team MakerSights

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Retail Trends
Consumer Demand is Invading Retailers' Walled Garden

In previous eras of retail, brands had immense power. They were the tastemakers and controlled the conversation, paying top prices to air their ads on TV and cover the glossy pages of major fashion magazines. Much has changed since then.

Team MakerSights

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Responsible Fashion
Wasting Away: Why Responsible Fashion is About More Than Just Materials

It’s time for brands to go beyond generating waste using eco-friendly materials and reduce the volume of waste itself.

Team MakerSights

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Data-informed Strategies
Top 10 Capabilities to Look for in a Voice of Consumer Platform

In the market for a Voice of Consumer platform, but not sure what to look for? Fear not. We’ve created a checklist for you.

Team MakerSights

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Data-informed Strategies
3 Reasons Why Your Consumer Insights Are Being Ignored

Don’t let your insights be ignored — follow these tips to start turning up the volume.

Team MakerSights

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Retail Trends
‘Tis the Season for Price Optimization

So much uncertainty is putting intense pressure on retailers to rethink their usual pricing strategies for Black Friday and beyond.

Team MakerSights

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Retail Trends
Focus Groups are Dead: It’s Time for Brands to Refocus

In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.

Team MakerSights

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