Retail industry experts Dan Leahy and Matt Field were appalled by the amount of waste generated by the traditional concept-to-consumer process. Not only do brands spend months and millions of dollars creating samples for products that never see the light of day, but their inability to accurately predict consumer demand results in a third of products failing to sell and another third selling only after being marked down each season. They believed there was a better way — both for businesses and the planet. In 2015, MakerSights was born, and the team set out to reimagine assortment management for today’s digital and data-rich world.
At MakerSights, we envision a world where consumer obsession powers growth and sustainability. Our mission is to radically reduce waste in the retail industry by helping brands create products people love. Fewer markdowns and unsold products lead to better margins, stronger brand integrity, and greater customer loyalty, while reducing the volume of merchandise that is incinerated or sent to landfills within the first year of its production. We believe that sustainability starts with consumer obsession. Consumer obsession starts with MakerSights.
MakerSights is the only collaborative assortment management workspace that embeds actionable consumer data into product development, merchandising, and go-to-market workflows via illuminating analytics and interactive visualizations. Our customers are smart-to-market, consumer-obsessed brands, including New Balance, Rothy’s, and Ralph Lauren, that are radically reducing economic and environmental waste by streamlining the concept-to-consumer process.