There is no silver bullet for decision making. You have to consider historical performance, sales data, designer intuition, category expertise, and even gut instinct. We're here to give consumer preferences a seat at the table.

Product Teams
Merchants
Designers
Sales Teams
Product and Innovation Insights
Assortment Insights
Pricing Insights

We partner with you to design a capability that delivers both certainty and speed. By integrating expert-led validation with always-on AI testing, we empower your team to scale insights across the entire product creation process, without scaling your headcount.

We come with deep industry expertise and work hard to understand what makes your business, your goals, and what makes your brand unique. This context arms us to effectively design your program, execute your research, and surface the most impactful takeaways for your business.

We get our hands dirty, directly pulling out key learnings about your consumers and packaging the takeaways into formats that your team can run with.

We’re here to ideate, execute and iterate together. We’re hand-in-hand building out an insights program together, ensuring your insights are of the highest quality and that the findings reach (and influence) the relevant stakeholders in your org.

Retail matters. It’s one of the largest industries on earth, employs 100 million people, and touches nearly every person on the planet. At its best, it inspires people, it offers a level of accessibility, it supports people in living the lives they want to lead.
But it’s also messy. It’s inefficient. It generates a tremendous amount of waste - wasted hours, wasted profits, and tremendous materials waste (accounting for nearly 10% of the world’s CO2e emissions). And the industry has been slow to embrace advancements in consumer engagement, machine learning and AI to improve their decision making.
We are a team of ambitious dreamers seeking to transform the retail industry for the better - rebuilding the fabric between brands and the consumers they serve, and ushering in a sustainable future for the retail industry.
By helping create more products that consumers want, we reduce excess inventory and enable brands to produce less—doing fewer things drives more efficient and functional organizations.