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Data-informed Strategies

The latest news and learnings from our blog

How to use AI Design Tools without Sacrificing Consumer-Centricity

We focus on surrounding AI design tools with consumer data to improve accuracy and prevent decision fatigue. Our intuitive product insight platform and team of retail-expert researchers work with brands to uncover their target consumers’ preferences on everything from color, silhouettes, patterns and feature attributes.

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55 Statistics Shaping the Retail Industry in 2023

To provide a little insight into what’s likely coming down the pike, we’ve rounded up the recent statistics that we think retailers should keep top of mind over the next twelve months. From operational efficiencies to digital transformation to responsible fashion, here are 55 stats that we believe are key indicators of what’s to come in the new year.

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Creative Ambitions vs. Commercial Realities: How Product Creation and Consumer Insights Teams Can Work Better Together

One team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.

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The Evolution of Retail Pricing: What’s Changed and Where Brands Must Focus Next

In this time of of fluctuating costs and economic uncertainty, brands should consider re-evaluating pricing strategies and architecture, balancing the need to protect margins and brand integrity while driving sales.

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Data Doesn't Hinder Product Creativity, It Enhances It

Attempting to create products and assortments without a clear understanding of target consumers and what they like is a recipe for wasted resources, unnecessary production costs, and excess inventory.

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Consumer Demand is Invading Retailers' Walled Garden

In previous eras of retail, brands had immense power. They were the tastemakers and controlled the conversation, paying top prices to air their ads on TV and cover the glossy pages of major fashion magazines. Much has changed since then.

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Top 10 Capabilities to Look for in a Voice of Consumer Platform

In the market for a Voice of Consumer platform, but not sure what to look for? Fear not. We’ve created a checklist for you.

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3 Reasons Why Your Consumer Insights Are Being Ignored

Don’t let your insights be ignored — follow these tips to start turning up the volume.

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Focus Groups are Dead: It’s Time for Brands to Refocus

In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.

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Modern Merchandising Stage 5: De-risk Major Releases with Incremental Wins

With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.

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Modern Merchandising Stage 4: Remove Silos Between Product Creation and Go-to-Market

Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.

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Quiz: What’s Your Modern Merchandising Maturity Level?

Take our 10-question quiz to gauge your brand’s current merchandising maturity level and receive detailed, actionable recommendations to help you progress to the next stage!

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