Data-informed Strategies
The latest news and learnings from our blog
The latest news and learnings from our blog
Brands Cite Superior Attribute Testing, Predictive Analytics, and Assortment Management Capabilities as Key Reasons for Selecting MakerSights to Fuel Data-informed Product Strategies
Read MoreTo provide a little insight into what’s likely coming down the pike, we’ve rounded up the recent statistics that we think retailers should keep top of mind over the next twelve months. From operational efficiencies to digital transformation to responsible fashion, here are 55 stats that we believe are key indicators of what’s to come in the new year.
One team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.
In this time of of fluctuating costs and economic uncertainty, brands should consider re-evaluating pricing strategies and architecture, balancing the need to protect margins and brand integrity while driving sales.
Attempting to create products and assortments without a clear understanding of target consumers and what they like is a recipe for wasted resources, unnecessary production costs, and excess inventory.
In previous eras of retail, brands had immense power. They were the tastemakers and controlled the conversation, paying top prices to air their ads on TV and cover the glossy pages of major fashion magazines. Much has changed since then.
In the market for a Voice of Consumer platform, but not sure what to look for? Fear not. We’ve created a checklist for you.
Don’t let your insights be ignored — follow these tips to start turning up the volume.
In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.
With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.
Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.
Take our 10-question quiz to gauge your brand’s current merchandising maturity level and receive detailed, actionable recommendations to help you progress to the next stage!
Stage 3 of the MakerSights Modern Merchandising Maturity Model provides processes and procedures teams can follow to begin collaborating around assortments with greater purpose and more confidence.
