Modern Product-to-Market

Consumer-obsessed is the New Black: The Modern Merchandising Maturity Model

Today’s digital, data-rich, and on-demand world requires brands to seriously reexamine traditional product creation and merchandising practices and the impact they have on economic and environmental sustainability. Progressing toward a consumer-obsessed model that protects brands’ profitability and our planet is no longer an option.

We at MakerSights have had the privilege to work with brands like Faherty, Taylor Stitch, and HOKA over the course of their transformation to consumer-obsessed product creation and merchandising. And now, we’ve compiled our learnings into this five-stage maturity model and 47-page guide that’s chock full of insights, opportunities, and best practices.

You’ll learn:

Modern Product-to-Market

Consumer-obsessed is the New Black: The Modern Merchandising Maturity Model

Team MakerSights

August 12, 2022

Today’s digital, data-rich, and on-demand world requires brands to seriously reexamine traditional product creation and merchandising practices and the impact they have on economic and environmental sustainability. Progressing toward a consumer-obsessed model that protects brands’ profitability and our planet is no longer an option.

We at MakerSights have had the privilege to work with brands like Faherty, Taylor Stitch, and HOKA over the course of their transformation to consumer-obsessed product creation and merchandising. And now, we’ve compiled our learnings into this five-stage maturity model and 47-page guide that’s chock full of insights, opportunities, and best practices.

Related Resources

7 Questions to Ask When Evaluating a Voice of Consumer Platform

Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.

Read Now

PI Apparel June 2022 Speaking Session Featuring Dearfoams

Watch as Dearfoams’ Chief Merchandising Officer shares how a consumer-obsessed product strategy has enabled the brand to achieve sustainable growth in uncertain times.

Read Now

Taylor Stitch Boosts Brand Integrity by Reducing Markdowns by 10% with MakerSights

Learn how Taylor Stitch taps into their consumer base to deliver more profitable assortments.

Read Now

Reach out to schedule a free demo with our team. Fill out the form and we'll be in touch within 24 hours.

Book a demo