In retail, understanding shifting consumer preferences is crucial for brand success. To embrace the influence of Gen Z, footwear brands must identify what sets this generation apart and what similarities they share with other key consumers. In May 2023, we surveyed 583 US consumers, including 146 Gen Z respondents, to gather insights on their shopping behaviors and attitudes towards sneakers, both everyday and athletic.
Access the full report to learn more about:
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July 18, 2023
In retail, understanding shifting consumer preferences is crucial for brand success. To embrace the influence of Gen Z, footwear brands must identify what sets this generation apart and what similarities they share with other key consumers. In May 2023, we surveyed 583 US consumers, including 146 Gen Z respondents, to gather insights on their shopping behaviors and attitudes towards sneakers, both everyday and athletic.
Access the full report to learn more about:
With your consumers at the heart of every decision, you'll always know where you’re headed. Here are four steps to assembling the perfect VOC team and aligning your organization for maximum impact.
Increase margins, avoid over assortment, and more with these proven consumer testing best practices used by leading brands like GANT, Champion, and New Balance.
Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.
