Data-informed Strategies

Consumer Testing Best Practices: How Leading Brands Are Giving Consumers a Seat at the Table

As market globalization, digital channels, and consumer demands increase, brands must involve consumers at each stage of the value chain to successfully craft assortments that appeal across segments — without becoming over-assorted and hurting profit margins. But traditional focus groups can’t solve for the speed, scale, depth, or diversity of insights brands need today. 

Enter digital consumer testing. Brands now have the power to gather detailed product feedback from diverse consumer segments in just a few hours. But so much power and flexibility can be overwhelming, so we’re revealing best practices used by brands like Faherty, Dearfoams, and Rothy’s before, during, and after testing. You’ll learn:

  • The three most insightful questions to ask about every product
  • Tips to customize test questions by channel and audience
  • How to dig in and analyze testing results one layer at a time
  • And so much more!
You’ll learn:

Data-informed Strategies

Consumer Testing Best Practices: How Leading Brands Are Giving Consumers a Seat at the Table

Team MakerSights

September 27, 2022

As market globalization, digital channels, and consumer demands increase, brands must involve consumers at each stage of the value chain to successfully craft assortments that appeal across segments — without becoming over-assorted and hurting profit margins. But traditional focus groups can’t solve for the speed, scale, depth, or diversity of insights brands need today. 

Enter digital consumer testing. Brands now have the power to gather detailed product feedback from diverse consumer segments in just a few hours. But so much power and flexibility can be overwhelming, so we’re revealing best practices used by brands like Faherty, Dearfoams, and Rothy’s before, during, and after testing. You’ll learn:

  • The three most insightful questions to ask about every product
  • Tips to customize test questions by channel and audience
  • How to dig in and analyze testing results one layer at a time
  • And so much more!

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