Perspectives by MakerSights is a series of conversations aiming to expand minds by sparking discussions and insight sharing among those passionate about apparel and footwear.
This first conversation is focused on inclusivity in the apparel and footwear space, providing insights beyond the expected pillars of race and gender into income. The conversation dives deep into retail topics like pricing, positioning, and messaging. It also goes well beyond apparel and touches on the food industry and the education field drawing some interesting parallels between different verticals. The guest speakers see income as a way to connect consumer groups. They offer some interesting takeaways on how brands can become more inclusive to tap into the emerging cultural Zeitgeist that is inclusivity.
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With a career spanning more than 20 years, Blake Simpson has significantly influenced corporate communications through her expertise in shaping meaningful corporate narratives. Her strategic approach focuses on crafting stories that resonate deeply with diverse audiences.
Erik Joule has over 25 years of experience leading teams to spark innovation in product, merchandising, design, and marketing campaigns for industry-leading brands such as the GAP, Levi’s, Quiksilver, Taylor Stitch, and Strava. He is convinced quantitative data must be paired with cultural insights drawn through qualitative observation and backed by empathy to unlock innovation.
MakerSights is a Modern Research Partner providing apparel, footwear and accessory brands with high-impact product and assortment insights. By synthesizing the 'so what' behind consumer research, MakerSights delivers insights that are trusted, valued, and that actually impact product decisions, fostering stronger trust between Consumer Insights and Product teams. MakerSights merges retail expertise with our proprietary platform to uncover and validate what matters most to a brand's target consumers. The world’s most iconic brands, including Hoka, Ralph Lauren, and New Balance, trust MakerSights to help them make informed product decisions across product development, assortment planning and go-to-market.
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