In shifting and uncertain market conditions, the only source of truth that you can count on is the voice of your consumer (VOC). From early design concepts to line adoption, investment review, and sell-in meetings, leaning in to your customers’ wants and needs arms your teams with the insights needed to garner organizational support and move the needle on your gross margin and line efficiency goals.
But where to begin? How do you align the entire organization around VOC, and what kinds of analytics should serve as the foundation for this consumer-centric strategy? Whether you’re starting from scratch or looking to take your current VOC program to the next level, our team of retail veterans have created a four-step guide to help you:
September 29, 2022
In shifting and uncertain market conditions, the only source of truth that you can count on is the voice of your consumer (VOC). From early design concepts to line adoption, investment review, and sell-in meetings, leaning in to your customers’ wants and needs arms your teams with the insights needed to garner organizational support and move the needle on your gross margin and line efficiency goals.
But where to begin? How do you align the entire organization around VOC, and what kinds of analytics should serve as the foundation for this consumer-centric strategy? Whether you’re starting from scratch or looking to take your current VOC program to the next level, our team of retail veterans have created a four-step guide to help you:
Increase margins, avoid over assortment, and more with these proven consumer testing best practices used by leading brands like GANT, Champion, and New Balance.
Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.
Watch as Dearfoams’ Chief Merchandising Officer shares how a consumer-obsessed product strategy has enabled the brand to achieve sustainable growth in uncertain times.
