With surging ecommerce sales, brands are increasingly investing behind direct-to-consumer strategies. In turn, the shift in attention has forced product and merchant teams to re-evaluate their traditional methods for understanding the consumer.
We spoke with 250 product and merchant professionals to uncover what is stifling consumer insights today, and the meaningful changes brands can make to ensure product creation and go-to-market teams deliver products their consumers love.
December 17, 2021
With surging ecommerce sales, brands are increasingly investing behind direct-to-consumer strategies. In turn, the shift in attention has forced product and merchant teams to re-evaluate their traditional methods for understanding the consumer.
We spoke with 250 product and merchant professionals to uncover what is stifling consumer insights today, and the meaningful changes brands can make to ensure product creation and go-to-market teams deliver products their consumers love.
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