Data-informed Strategies

7 Questions to Ask When Evaluating a Voice of Consumer Platform

Consumer Insights professionals have been tasked with helping traditionally supply-led brands transition to a consumer demand-driven approach to product strategy and assortment development. But convincing stakeholders to replace guesses and gut feelings with objective, data-informed decisions isn’t easy. 

Finding the right Voice of Consumer platform makes this process exponentially faster and easier, but choosing the wrong one can cause irreparable damage to a Consumer Insights team’s reputation. To help you quickly spot reg flags, narrow down your options, and select the best Voice of Consumer platform for your brand, we’ve identified seven critical questions to ask during the evaluation process, including:

  • Is it easy to use and interpret the consumer testing results?
  • Does it leverage data science to deliver innovative insights?
  • Will it help foster consistent data-driven collaboration?
You’ll learn:

Data-informed Strategies

7 Questions to Ask When Evaluating a Voice of Consumer Platform

Team MakerSights

September 22, 2022

Consumer Insights professionals have been tasked with helping traditionally supply-led brands transition to a consumer demand-driven approach to product strategy and assortment development. But convincing stakeholders to replace guesses and gut feelings with objective, data-informed decisions isn’t easy. 

Finding the right Voice of Consumer platform makes this process exponentially faster and easier, but choosing the wrong one can cause irreparable damage to a Consumer Insights team’s reputation. To help you quickly spot reg flags, narrow down your options, and select the best Voice of Consumer platform for your brand, we’ve identified seven critical questions to ask during the evaluation process, including:

  • Is it easy to use and interpret the consumer testing results?
  • Does it leverage data science to deliver innovative insights?
  • Will it help foster consistent data-driven collaboration?

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