Consumer Insights professionals have been tasked with helping traditionally supply-led brands transition to a consumer demand-driven approach to product strategy and assortment development. But convincing stakeholders to replace guesses and gut feelings with objective, data-informed decisions isn’t easy.
Finding the right Voice of Consumer platform makes this process exponentially faster and easier, but choosing the wrong one can cause irreparable damage to a Consumer Insights team’s reputation. To help you quickly spot red flags, narrow down your options, and select the best Voice of Consumer platform for your brand, we’ve identified seven critical questions to ask during the evaluation process, including:
September 22, 2022
Consumer Insights professionals have been tasked with helping traditionally supply-led brands transition to a consumer demand-driven approach to product strategy and assortment development. But convincing stakeholders to replace guesses and gut feelings with objective, data-informed decisions isn’t easy.
Finding the right Voice of Consumer platform makes this process exponentially faster and easier, but choosing the wrong one can cause irreparable damage to a Consumer Insights team’s reputation. To help you quickly spot red flags, narrow down your options, and select the best Voice of Consumer platform for your brand, we’ve identified seven critical questions to ask during the evaluation process, including:
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