Modern Product-to-Market

Tailored resources for the topics that matter most.

7 Questions to Ask When Evaluating a Voice of Consumer Platform

Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.

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Consumer-obsessed is the New Black: The Modern Merchandising Maturity Model

Traditional product creation and merchandising is hurting profit margins and our planet — it’s time for brands to move toward a more modern, consumer-obsessed model.

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PI Apparel June 2022 Speaking Session Featuring Dearfoams

Watch as Dearfoams’ Chief Merchandising Officer shares how a consumer-obsessed product strategy has enabled the brand to achieve sustainable growth in uncertain times.

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Taylor Stitch Boosts Brand Integrity by Reducing Markdowns by 10% with MakerSights

Learn how Taylor Stitch taps into their consumer base to deliver more profitable assortments.

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PI Apparel NY - Watch our conversation with New Balance

Maker/Sights chatted with New Balance about consumers, assortments, and data at PI Apparel NY - watch the conversation here!

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The Assortment Series - Part 3: Achieving Consumer Centricity

Traditional methods of understanding the consumer are no longer enough - Find out how your product and merchant teams can evolve.

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