Footwear Sell-In Report: Nordstrom & Dillard's
Key account sell-in can be challenging as merchants face pressure to anticipate buyer needs, justify product decisions with data, and differentiate their assortment—all while managing tight timelines and ensuring alignment. MakerSights’ Sell-In report shares the ideal assortment for Nordstrom and Dillard's to inform how you show up in Market meetings.
Footwear Sell-In Report: Nordstrom & Dillard's
Our Nordstrom & Dillard’s Footwear Market Insights report reveals the distinct preferences and behaviors of shoppers at these leading retailers. Packed with actionable recommendations, we provide brands with the insights needed to refine assortments, strengthen sell-in strategies, and foster lasting partnerships with key accounts.
Overview
Our Nordstrom & Dillard’s Footwear Market Insights report reveals the distinct preferences and behaviors of shoppers at these leading retailers. Packed with actionable recommendations, we provide brands with the insights needed to refine assortments, strengthen sell-in strategies, and foster lasting partnerships with key accounts.
Key Takeaways
- Dillard’s Customers: Shoppers at Dillard’s prioritize practicality and comfort. Products that fall short on these dimensions tend to underperform, as value and usability are critical factors for their purchasing decisions.
- Nordstrom Customers: Nordstrom shoppers focus on style, innovation, and premium appeal. They are more critical of design uniqueness and seek sophisticated, trend-forward products.
- Top-Performing Styles: Versatile, polished designs—like the Steve Madden Dack and Birkenstock Upsala—resonate strongly with each retailer’s core audience.
Read the full report to uncover deeper insights into shopper behavior and refine your approach to securing stronger buy-in from key retailers.
Methodology
Our Nordstrom & Dillard’s Footwear Market Insights report reveals the distinct preferences and behaviors of shoppers at these leading retailers. Packed with actionable recommendations, we provide brands with the insights needed to refine assortments, strengthen sell-in strategies, and foster lasting partnerships with key accounts.
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