Dearfoams Chief Merchandising Officer Angela Kenney sat down with MakerSights Chief Marketing Officer Cristina Bravo Olmo at PI Apparel to discuss how the slipper brand harnessed recent events as an opportunity to put consumers at the center of its product strategy and drive sustainable growth.
Tune into the session to learn how Dearfoams:
August 12, 2022
Dearfoams Chief Merchandising Officer Angela Kenney sat down with MakerSights Chief Marketing Officer Cristina Bravo Olmo at PI Apparel to discuss how the slipper brand harnessed recent events as an opportunity to put consumers at the center of its product strategy and drive sustainable growth.
Tune into the session to learn how Dearfoams:
With your consumers at the heart of every decision, you'll always know where you’re headed. Here are four steps to assembling the perfect VOC team and aligning your organization for maximum impact.
Increase margins, avoid over assortment, and more with these proven consumer testing best practices used by leading brands like GANT, Champion, and New Balance.
Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.
