Footwear Sell-In Report: Foot Locker & DSG
Key account sell-in can be challenging as merchants face pressure to anticipate buyer needs, justify product decisions with data, and differentiate their assortment—all while managing tight timelines and ensuring alignment. MakerSights’ Sell-In report shares the ideal assortment for Foot Locker and DSG to inform how you show up in Market meetings.
Footwear Sell-In Report: Foot Locker & DSG
Our Foot Locker & DSG Footwear Sell-In report uncovers key sneaker consumer preferences and shopping behaviors at each retailer. Designed to help brands curate assortments that are sure to win with each key account.
Overview
Our Foot Locker & DSG Footwear Sell-In report uncovers key sneaker consumer preferences and shopping behaviors at each retailer. Designed to help brands curate assortments that are sure to win with each key account.
Key Takeaways
- Foot Locker Customers: Style-conscious shoppers at Foot Locker gravitate toward products with modern designs and trend-forward aesthetics that balance fashion and performance.
- DSG-Specific Priorities: DSG customers prioritize performance-driven footwear, valuing cushioning, durability, and long-term functionality.
- Versatile Top Performers: Products like Nike Air Max and Under Armour Phantom 4 resonate across both retailers, demonstrating broad appeal.
Read the full report for deeper insights into product preferences, customer demographics, and actionable strategies to optimize sell-in and drive retail success.
Methodology
Our Foot Locker & DSG Footwear Sell-In report uncovers key sneaker consumer preferences and shopping behaviors at each retailer. Designed to help brands curate assortments that are sure to win with each key account.
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