Introducing -
Your AI-Powered, Always-On Product Insights Lab.
Predict what works before it hits the market.
For Product, design, merchandising, and innovation teams that want -
- Decisions in hours, not weeks with near real-time consumer readouts
- Unlimited tests at minimal incremental cost
- Competitive edge in trend-driven categories
- Consumer-centric approach at merchandising speed
WHAT
IS
MAKERLABs?
ON-DEMAND CONSUMER INTELLIGENCE -
TEST ANY IDEA, GET TRUSTED ANSWERS, MOVE FAST.
MakerLabs is your brand’s on-demand insight engine for better product decisions. It’s a subscription that combines evolving Market Intelligence and AI-trained Digital Twins to give you rapid, reliable consumer readouts any time you need them.
Think of it as your own virtual R&D lab that never sleeps.
MakerLabs continuously monitors your category, competition, and brand performance with fresh, tailored consumer data, keeping you in lockstep with evolving tastes and trends. Your team can test any product, from early sketches to final line sheets, and get trustworthy, cost-effective feedback in near real time.
Designed for simplicity, scale, and speed. No project scoping, no per-concept fees. Just answers you can act on immediately.
What Brands Get
Evolving Market Intelligence
An always-updating view of your category’s consumers, trends, and competitive landscape. Instead of one-time reports, MakerLabs delivers a living picture of shopper choices, continuously refreshed and tailored to your brand.
Track shifts in taste, see if your category is heating up or cooling off, strengthen line planning, optimize assortments, and make go-to-market moves with greater confidence. All with minimal lift for your team.
On-Demand Consumer Testing
Rapid, highly accurate feedback on any concept, whenever you need it. MakerLabs turns synthetic research into an everyday tool for your team, letting you test early sketches or finished designs in near real time with your target consumer.
It’s like having an always-trained research panel on standby, at a fraction of the usual cost, empowering you to build a more consumer-centric, responsive product pipeline.
How it works
How it works
Continuously refreshed Market Intelligence powers Digital Twins that are trained on the latest products, market trends and shifts in sentiment.
Trusted Market Intelligence
We gather and refresh detailed consumer research tailored to your key markets, trends, competitors, and products, so you always have an up-to-date, hands-off understanding of what drives consumer choice. This evolving Market Intelligence powers your Twins and sharpens their predictions over time.
Train Digital Twins
We use these insights to create AI models that reflect your real consumers. They learn from shifts in style, sentiment, and context so they stay aligned with your audience as tastes evolve.
Test Ideas On Demand
Upload any product concept and get near-instant, highly accurate feedback on how your target customers will respond. No waiting for new surveys, no added cost per test, just answers when you need them, at a fraction of traditional research costs.
Refresh Quarterly
Your Twins and Market Intelligence refresh every 90 days to ensure you’re always testing against the most current consumer preferences and market trends.
Why MakerLabs
THE UNFAIR ADVANTAGE OF INSTANT FEEDBACK
Quick insights
Insights in hours, whenever you need them.
Lower the Risk
Spot winning ideas early, skip the ones that won't land.
Always on
Instant validation for every new idea.
Backed by Data
Built from over 70 million product responses.
Cost-Efficient
Test everything without worrying about extra fees.
Tiers of Offering
Audience
Standard audience sample
Products
20–30 industry leaders
Market intelligence
Industry insights
Features
- Quarterly Market Intelligence
- 24/7 Digital Twin Testing
- Standard Dashboard Access
- Basic Support
Audience
Core + brand segmentation
Products
Core + selected competitors & heros
Market intelligence
Core + segment insights
Features
- Everything in Core
- Enhanced Segmentation
- Custom Product Sets
- Priority Support
Audience
Fully tailored audience
Products
Fully tailored training dataset
Market intelligence
Fully tailored report
Features
- Everything in Plus
- Fully Custom Research
- Bespoke Dashboard
- Custom Market Intelligence
INTERESTED IN Makerlabs?
This is an invite-only program. Please contact your Account Manager or fill out the form.
