PI Apparel NY - Watch our conversation with New Balance
Maker/Sights chatted with New Balance about consumers, assortments, and data at PI Apparel NY - watch the conversation here!
Overview
Watch New Balance Director of Consumer Insights and Analytics Charles Wilson and Maker/Sights CEO Dan Leahy discuss the importance of empathy and trust when developing a consumer-obsessed culture. In this video, Charles shares how New Balance introduced and incorporated data into its various product decisions. The result: More profitable assortments, stronger cross-functional collaboration, and happier customers.
Tune in to uncover how New Balance:
- Digitized their product-to-market processes during the pandemic
- Cultivated cross-functional buy-in for leveraging consumer insights in product creation
- Established a consumer-obsessed culture that continues to deliver ecommerce success
Key Takeaways
Methodology
Watch New Balance Director of Consumer Insights and Analytics Charles Wilson and Maker/Sights CEO Dan Leahy discuss the importance of empathy and trust when developing a consumer-obsessed culture. In this video, Charles shares how New Balance introduced and incorporated data into its various product decisions. The result: More profitable assortments, stronger cross-functional collaboration, and happier customers.
Tune in to uncover how New Balance:
- Digitized their product-to-market processes during the pandemic
- Cultivated cross-functional buy-in for leveraging consumer insights in product creation
- Established a consumer-obsessed culture that continues to deliver ecommerce success
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