Modern Product-to-Market

PI Apparel NY - Watch our conversation with New Balance

Watch New Balance Director of Consumer Insights and Analytics Charles Wilson and Maker/Sights CEO Dan Leahy discuss the importance of empathy and trust when developing a consumer-obsessed culture. In this video, Charles shares how New Balance introduced and incorporated data into its various product decisions. The result: More profitable assortments, stronger cross-functional collaboration, and happier customers. 

Tune in to uncover how New Balance:

  • Digitized their product-to-market processes during the pandemic
  • Cultivated cross-functional buy-in for leveraging consumer insights in product creation
  • Established a consumer-obsessed culture that continues to deliver ecommerce success
You’ll learn:

Modern Product-to-Market

PI Apparel NY - Watch our conversation with New Balance

Team MakerSights

January 24, 2022

Watch New Balance Director of Consumer Insights and Analytics Charles Wilson and Maker/Sights CEO Dan Leahy discuss the importance of empathy and trust when developing a consumer-obsessed culture. In this video, Charles shares how New Balance introduced and incorporated data into its various product decisions. The result: More profitable assortments, stronger cross-functional collaboration, and happier customers. 

Tune in to uncover how New Balance:

  • Digitized their product-to-market processes during the pandemic
  • Cultivated cross-functional buy-in for leveraging consumer insights in product creation
  • Established a consumer-obsessed culture that continues to deliver ecommerce success

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