Data-informed Strategies
The latest news and learnings from our blog
The latest news and learnings from our blog
We focus on surrounding AI design tools with consumer data to improve accuracy and prevent decision fatigue. Our intuitive product insight platform and team of retail-expert researchers work with brands to uncover their target consumers’ preferences on everything from color, silhouettes, patterns and feature attributes.
Read MoreThe pandemic exposed issues that had been bubbling beneath the surface for years, and in the wake of the catastrophe, brands continued to face many challenges like demand volatility, supply chain disruptions, and rising costs. 2022 marks a pivotal moment in retail history, one where brands can either focus on rebuilding profitability in the midst of this new normal or continue to feel the squeeze of shrinking profit margins.
Line Efficiency is here.
How does the iconic footwear brand remain tuned into its ever-growing growing consumer base? Find out here.
Find out how your team can be better positioned to deal with supply disruptions affecting the assortment.
Unlock collaboration with the newest extension of the MakerSights platform: Digital Line Review. Visually explore products and align on decisions faster, from wherever your teams are.
Learn from Shinola's former Chief Merchandising Officer, Chris Hull, on the importance of consumer feedback in a modern product-to-market process.
Shinola's former Chief Merchandising Office shares the opportunity in front of retail brands today.
Fashion brands live or die by how well they balance supply and demand. Learn how predictive consumer data powers efficient, effective inventory decisions.
Instead of fighting a losing battle over whether pink or neutral or gray will outperform the rest, innovative wholesalers use data to instill confidence in their lines.
By empowering merchant storytellers with consumer feedback each in the go-to-market process, you can put each region’s consumer at the center of the story.
Use data to unlock collaborative decision making, and build confidence in global hero SKUs, regional winners, and buy depths by aligning regional teams to a shared data set.
A line that caters to everyone but speaks to no one? All too common. The challenge for brands today is finding what resonates in each market.
