Data-informed Strategies
The latest news and learnings from our blog
The latest news and learnings from our blog
We focus on surrounding AI design tools with consumer data to improve accuracy and prevent decision fatigue. Our intuitive product insight platform and team of retail-expert researchers work with brands to uncover their target consumers’ preferences on everything from color, silhouettes, patterns and feature attributes.
Read MoreStage 3 of the MakerSights Modern Merchandising Maturity Model provides processes and procedures teams can follow to begin collaborating around assortments with greater purpose and more confidence.
Armed with fresh consumer sentiment data, product creation teams are able to answer critical questions when developing products and crafting a line.
Stage 2 of the MakerSights Modern Merchandising Maturity Model maps out the tools and tactics brands can use to digitally transform milestone meetings in a way that enhances productivity, strengthens decision making, and drives sustainability.
It's time for brands to reexamine traditional product creation and move toward a more consumer-obsessed, demand-driven model that protects brand integrity, market share, and the environment.
Stage 1 of the MakerSights Modern Merchandising Maturity Model helps product teams and merchants step outside of their echo chambers, tune into the voice of the consumer, and evolve their strategy to a one that protects their brand integrity, their market share, and the environment.
The life of a product creator sounds insanely glamorous — and it can be. But it’s not all glitter and cashmere.
As supply chains, technology, and consumer purchase behaviors have evolved over time, the way brands determine the variety and volume of products to bring to market has remained the same — and the effects are becoming increasingly far-reaching and profound.
Consumers are no longer a captive audience — and brands’ control over consumers has suffered as a result.
Great leaders are charged with a certain measure of fearlessness. Your job is to keep the organization moving forward despite doubts and insecurities. There is, however, one phrase that leaders should be wary of: “We’ve always done it this way.”
Inflation is driving up the cost of production, which means that companies need to find new ways to cover the increasing material costs while remaining competitive and not pushing away consumers.
MakerSights Co-Founder and President Matt Field recently sat down with Sourcing Journal to discuss why curbing overproduction could have a greater impact on reducing carbon emissions than any other sustainability lever – and how consumer obsession is the key to getting us there.
The idea of watching customers leave for competing companies produces enough anxiety for brands to err on the safe side and accept a certain amount of potential waste. But when does overproduction start to cause excessive harm to both your bottom line and the environment? And how do you strike the right balance?
