Industry Trends

State of Retail 2019: Generation Z

Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.

Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.

You’ll learn:

Industry Trends

State of Retail 2019: Generation Z

Sarah Spangenberg

October 1, 2019

Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.

Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.

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