Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.
Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.
October 1, 2019
Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.
Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.
The need for more efficient product decision making has only exacerbated by COVID-19 and the sudden shift to remote work. Learn how new technologies enable you to drive innovation forward.
Learn how HOKA ONE ONE is transforming their decision making to be more collaborative, transparent, and efficient — even while working from home.
Inform your product-to-market strategy for today’s complex consumer with compelling insights on their shifting spending priorities, motivations, and preferred channels.
