Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.
Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.
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October 1, 2019
Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.
Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.
Learn how Gen Z compares to Millennials+ when it comes to spending habits, sneakers preferences, influences and shopping channel in our comprehensive report.
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