Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.
Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.
October 1, 2019
Generation Z encompasses individuals born between 1994 & 2001, which makes the oldest now turning 25. For now, they're taking a pragmatic and moderate approach to shopping. But there's critical urgency for retailers and brands to hook Gen Z'ers in their 20s, so they remain loyal customers in their 30s & 40s.
Download the report to learn more about Generation Z's shopping preferences — from in-store to online and styles from athleisure to business casual — courtesy of proprietary research from MakerSights.
Following the five trends outlined in this guide will help you maintain a healthy level of cautious optimism in the face of fluctuating market uncertainty.
With your consumers at the heart of every decision, you'll always know where you’re headed. Here are four steps to assembling the perfect VOC team and aligning your organization for maximum impact.
Increase margins, avoid over assortment, and more with these proven consumer testing best practices used by leading brands like GANT, Champion, and New Balance.
