The outdoor, active footwear consumer represents a significant share of the sporting goods retail industry, which reached $67.8 billion in 2023. Lockdowns during the pandemic led to a surge in interest for outdoor activities that hasn't slowed down, with trail running, hiking, and walking becoming especially popular among consumers.
MakerSights is a key partner for many of the world's leading active footwear brands. Recognizing this position, we conducted an extensive research study in hopes to provide brands/retailers alike guidance on how they can tailor their product offerings and overall assortment to win with the outdoor active consumer.
%20(1).png)
August 15, 2023
The outdoor, active footwear consumer represents a significant share of the sporting goods retail industry, which reached $67.8 billion in 2023. Lockdowns during the pandemic led to a surge in interest for outdoor activities that hasn't slowed down, with trail running, hiking, and walking becoming especially popular among consumers.
MakerSights is a key partner for many of the world's leading active footwear brands. Recognizing this position, we conducted an extensive research study in hopes to provide brands/retailers alike guidance on how they can tailor their product offerings and overall assortment to win with the outdoor active consumer.
Learn how Gen Z compares to Millennials+ when it comes to spending habits, sneakers preferences, influences and shopping channel in our comprehensive report.
With your consumers at the heart of every decision, you'll always know where you’re headed. Here are four steps to assembling the perfect VOC team and aligning your organization for maximum impact.
Increase margins, avoid over assortment, and more with these proven consumer testing best practices used by leading brands like GANT, Champion, and New Balance.
