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Using Synthetic Research to Rank College Football’s Top T-Shirts

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Using Synthetic Research to Rank College Football’s Top T-Shirts

10.7.2025

Overview

When Football Rankings Meet Fashion

On the field, the AP Top 10 college football rankings dominate headlines. But what happens when you take the same schools and measure them by something a little different: their graphic T-shirts?

At MakerSights, we ran each AP Top 10 team’s shirt through our Men’s Graphic Shirts MakerLab. Powered by Digital Twins trained on millions of human product responses, MakerLabs delivers results in under an hour.

This time, the scoreboard was not about touchdowns, it was about style points.

The Results: Shirt Rankings vs. AP Rankings

Our Digital Twins delivered sentiment scores, shirt rankings, and fan takes from our Digital Twins. The findings looked a lot like Saturday football: dramatic, surprising, and impossible to ignore.

The Big Storylines:

  • LSU Tigers (AP #3, Shirt #1): Their bold purple and gold design clawed to the top, with fans praising the punch of color even if some preferred something subtler.
  • Ohio State Buckeyes (AP #1, Shirt #2): A vintage-inspired tee resonated on heritage and authenticity, though some called it “too busy.”
  • Texas Longhorns (AP #7, Shirt #3): Classic burnt orange and a weathered finish earned points for authenticity, even if not everyone was wowed.
  • Penn State Nittany Lions (AP #2, Shirt #9): Cluttered layouts pulled them down the shirt rankings despite a nostalgic vibe.
  • Notre Dame Fighting Irish (AP #8, Shirt #4): Unbeaten in fashion if not in football, their vintage-inspired tee hit all the right collegiate notes.
These results were achieved within one hour using our Men’s Graphic Shirts MakerLab.

Key Takeaways

  1. Heritage still matters. Vintage and nostalgic styles continue to resonate, particularly with iconic programs.
  2. Bold is not always better. Strong graphics grab attention but risk alienating fans if they feel overdone.
  3. On-field success does not equal off-field style points. Penn State proves that performance rankings do not always predict fashion appeal.

Why This Matters for Brands

This playful test is more than just football fun. It shows how synthetic research can uncover consumer preferences in hours, not weeks. For footwear and apparel brands, the lesson is clear: trends shift quickly, and gut feel alone cannot keep pace.

With MakerLabs, you can run the same kind of quick-turn, competitive, or trend-based studies on your own products before they hit the market.

👉 Curious to see how? Explore MakerLabs

Key Takeaways

Methodology

When Football Rankings Meet Fashion

On the field, the AP Top 10 college football rankings dominate headlines. But what happens when you take the same schools and measure them by something a little different: their graphic T-shirts?

At MakerSights, we ran each AP Top 10 team’s shirt through our Men’s Graphic Shirts MakerLab. Powered by Digital Twins trained on millions of human product responses, MakerLabs delivers results in under an hour.

This time, the scoreboard was not about touchdowns, it was about style points.

The Results: Shirt Rankings vs. AP Rankings

Our Digital Twins delivered sentiment scores, shirt rankings, and fan takes from our Digital Twins. The findings looked a lot like Saturday football: dramatic, surprising, and impossible to ignore.

The Big Storylines:

  • LSU Tigers (AP #3, Shirt #1): Their bold purple and gold design clawed to the top, with fans praising the punch of color even if some preferred something subtler.
  • Ohio State Buckeyes (AP #1, Shirt #2): A vintage-inspired tee resonated on heritage and authenticity, though some called it “too busy.”
  • Texas Longhorns (AP #7, Shirt #3): Classic burnt orange and a weathered finish earned points for authenticity, even if not everyone was wowed.
  • Penn State Nittany Lions (AP #2, Shirt #9): Cluttered layouts pulled them down the shirt rankings despite a nostalgic vibe.
  • Notre Dame Fighting Irish (AP #8, Shirt #4): Unbeaten in fashion if not in football, their vintage-inspired tee hit all the right collegiate notes.
These results were achieved within one hour using our Men’s Graphic Shirts MakerLab.

Key Takeaways

  1. Heritage still matters. Vintage and nostalgic styles continue to resonate, particularly with iconic programs.
  2. Bold is not always better. Strong graphics grab attention but risk alienating fans if they feel overdone.
  3. On-field success does not equal off-field style points. Penn State proves that performance rankings do not always predict fashion appeal.

Why This Matters for Brands

This playful test is more than just football fun. It shows how synthetic research can uncover consumer preferences in hours, not weeks. For footwear and apparel brands, the lesson is clear: trends shift quickly, and gut feel alone cannot keep pace.

With MakerLabs, you can run the same kind of quick-turn, competitive, or trend-based studies on your own products before they hit the market.

👉 Curious to see how? Explore MakerLabs

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