COVID-19

The Influence of COVID-19 on Consumer Spending by Channel

As COVID-19 has accelerated the momentum of Ecommerce, retailers have scrambled to adapt. An over-reliance on store foot traffic — and in some cases complete reliance — has left the traditional department stores frozen during government lockdowns and wondering how consumer shopping in-store and online will shake out in the future.

As stores begin to reopen around the world, the manner and frequency with which consumers return to brick-and-mortar stores have massive ramifications for the product-to-market process.

With this in mind, MakerSights engaged consumers from across the country that shop at Nordstrom, Kohl’s, Dick’s Sporting Goods, TJ Maxx, Amazon, and more to see how they’ve adapted and what to expect next.

You’ll learn:

COVID-19

The Influence of COVID-19 on Consumer Spending by Channel

Sarah Spangenberg

June 21, 2020

As COVID-19 has accelerated the momentum of Ecommerce, retailers have scrambled to adapt. An over-reliance on store foot traffic — and in some cases complete reliance — has left the traditional department stores frozen during government lockdowns and wondering how consumer shopping in-store and online will shake out in the future.

As stores begin to reopen around the world, the manner and frequency with which consumers return to brick-and-mortar stores have massive ramifications for the product-to-market process.

With this in mind, MakerSights engaged consumers from across the country that shop at Nordstrom, Kohl’s, Dick’s Sporting Goods, TJ Maxx, Amazon, and more to see how they’ve adapted and what to expect next.

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