Industry Trends

Weathering a Recession Storm: Advice from Seasoned Retail Leaders

Since the onset of the COVID-19 pandemic, retailers have been fighting an uphill battle against supply chain disruptions, inventory instability, and shrinking profit margins. There’s no sugar coating it: The choices a brand makes over the next 6-12 months will have an outsized impact on its future, for better or for worse.

To help you make confident decisions during such uncertain times, we solicited the sage advice of five retail veterans who successfully weathered the economic storms of the past at brands like Stitch Fix, Adidas, Away, Dearfoams, Gap, Nike, Patagonia, and more. 

You’ll learn how to:

  • Overcome panic and internal obsession by focusing on consumers
  • Maintain strategic “attack” investments while cutting overall costs
  • Adjust pricing without permanently damaging brand reputation
  • Appeal to more consumers with fewer, more efficient SKUs
  • And much more!
You’ll learn:

Industry Trends

Weathering a Recession Storm: Advice from Seasoned Retail Leaders

Team MakerSights

August 30, 2022

Since the onset of the COVID-19 pandemic, retailers have been fighting an uphill battle against supply chain disruptions, inventory instability, and shrinking profit margins. There’s no sugar coating it: The choices a brand makes over the next 6-12 months will have an outsized impact on its future, for better or for worse.

To help you make confident decisions during such uncertain times, we solicited the sage advice of five retail veterans who successfully weathered the economic storms of the past at brands like Stitch Fix, Adidas, Away, Dearfoams, Gap, Nike, Patagonia, and more. 

You’ll learn how to:

  • Overcome panic and internal obsession by focusing on consumers
  • Maintain strategic “attack” investments while cutting overall costs
  • Adjust pricing without permanently damaging brand reputation
  • Appeal to more consumers with fewer, more efficient SKUs
  • And much more!

Related Resources

5 Challenges Widening the Gap Between Brands and Consumers

Learn how to bridge the growing gap between brands and consumers and start delivering more products that your target segments love, are willing to buy at full price, and want to keep.

Read Now

Holiday Shopping 2021: Consumer Sentiment Report

With pent up demand and supply chain chaos, the anticipation for Holiday 2021 is high. Find out how your brand can meet expectations.

Read Now

2020 Consumer Outlook on Product and Purchasing

Inform your product-to-market strategy for today’s complex consumer with compelling insights on their shifting spending priorities, motivations, and preferred channels.

Read Now

Reach out to schedule a free demo with our team. Fill out the form and we'll be in touch within 24 hours.

Book a demo