April 25, 2022
Throughout Q1 of 2022 the MakerSights team has released a collection of new platform features and updates to support brand users across product, merchandising, and consumer insights. Additions include Line Efficiency, Snap & Comment, and an update to our Homepage Navigation, each with the intention to empower our brand partners’ journey to consumer obsession.
Line Efficiency
Driving SKU Productivity just got easier with Line Efficiency. Our newest analytics feature provides product and merchant teams with insight into which products to adopt and/or drop when crafting the line. Whether you’re cutting the long tail or deciphering the right mix of core and trend, Line Efficiency makes it easy to drive productivity across the assortment.
Snap & Comment
Sharing compelling insights on your target consumers shouldn't always require a calendar invite and presentation. With Snap & Comment, passing along insights to your teammates is simple. In just three clicks, you can now document, save, and make findings visible for teams to review and collaborate around.
Homepage Navigation
Our updated homepage makes it easy navigate to important assortment events like Voice of Consumer results or Digital Line Reviews. You can now easily find tests by clicking into the corresponding assortment card or leveraging the filter bar to locate specific events by category, date, and more.
Get Involved
We are thrilled to see the excitement behind each of these features and are working hard ahead of a busy Q2. If you are a MakerSights user and would like to help inform our roadmap, please drop us a note at support@makersights.com. We will be in touch!
Inflation is driving up the cost of production, which means that companies need to find new ways to cover the increasing material costs while remaining competitive and not pushing away consumers.
The pandemic exposed issues that have been bubbling beneath the surface for years, and in the wake of the catastrophe, brands continue to face many challenges like demand volatility, supply chain disruptions, and rising costs. 2022 marks a pivotal moment in retail history, one where brands can either focus on rebuilding profitability in the midst of this new normal or continue to feel the squeeze of shrinking profit margins.
Merchandisers Can Now Reach a Wider Breadth of Consumers with Fewer Products, Driving Revenue While Reducing Risk, Cannibalization Across Lines, and Overproduction
