As a direct-to-consumer menswear brand, Taylor Stitch has always had a strong pulse on who their customers are and what they want. But despite this close proximity, the Taylor Stitch team struggled to leverage their consumer information for better merchandising decisions. They needed opportunities to improve the usability of current data and optimize decision making with a more consumer-obsessed assortment building process.
In partnership with Maker/Sights, Taylor Stitch developed a strategy that allows them to increase consumer engagement and release styles continuously, while dramatically reducing overproduction. The evolved approach is better for consumers, better for the planet, and better for the Taylor Stitch bottom line.
Working with Maker/Sights has enabled Taylor Stitch to:
Furthermore, Taylor Stitch discovered that customers who engage with their brand through Maker/Sights are twice as likely to make a purchase and spend 1.3x more on average!
February 1, 2022
As a direct-to-consumer menswear brand, Taylor Stitch has always had a strong pulse on who their customers are and what they want. But despite this close proximity, the Taylor Stitch team struggled to leverage their consumer information for better merchandising decisions. They needed opportunities to improve the usability of current data and optimize decision making with a more consumer-obsessed assortment building process.
In partnership with Maker/Sights, Taylor Stitch developed a strategy that allows them to increase consumer engagement and release styles continuously, while dramatically reducing overproduction. The evolved approach is better for consumers, better for the planet, and better for the Taylor Stitch bottom line.
Working with Maker/Sights has enabled Taylor Stitch to:
Furthermore, Taylor Stitch discovered that customers who engage with their brand through Maker/Sights are twice as likely to make a purchase and spend 1.3x more on average!
Maker/Sights chatted with New Balance about consumers, assortments, and data at PI Apparel NY - watch the conversation here!
Traditional methods of understanding the consumer are no longer enough - Find out how your product and merchant teams can evolve.
Dive into the most time consuming aspects of collaboration, and the steps your brand can take to become more connected.
