As a direct-to-consumer menswear brand, Taylor Stitch has always had a strong pulse on who their customers are and what they want. But despite this close proximity, the Taylor Stitch team struggled to leverage their consumer information for better merchandising decisions. They needed opportunities to improve the usability of current data and optimize decision making with a more consumer-obsessed assortment building process.
In partnership with Maker/Sights, Taylor Stitch developed a strategy that allows them to increase consumer engagement and release styles continuously, while dramatically reducing overproduction. The evolved approach is better for consumers, better for the planet, and better for the Taylor Stitch bottom line.
Working with Maker/Sights has enabled Taylor Stitch to:
Furthermore, Taylor Stitch discovered that customers who engage with their brand through Maker/Sights are twice as likely to make a purchase and spend 1.3x more on average!
February 1, 2022
As a direct-to-consumer menswear brand, Taylor Stitch has always had a strong pulse on who their customers are and what they want. But despite this close proximity, the Taylor Stitch team struggled to leverage their consumer information for better merchandising decisions. They needed opportunities to improve the usability of current data and optimize decision making with a more consumer-obsessed assortment building process.
In partnership with Maker/Sights, Taylor Stitch developed a strategy that allows them to increase consumer engagement and release styles continuously, while dramatically reducing overproduction. The evolved approach is better for consumers, better for the planet, and better for the Taylor Stitch bottom line.
Working with Maker/Sights has enabled Taylor Stitch to:
Furthermore, Taylor Stitch discovered that customers who engage with their brand through Maker/Sights are twice as likely to make a purchase and spend 1.3x more on average!
Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.
Watch as Dearfoams’ Chief Merchandising Officer shares how a consumer-obsessed product strategy has enabled the brand to achieve sustainable growth in uncertain times.
Traditional product creation and merchandising is hurting profit margins and our planet — it’s time for brands to move toward a more modern, consumer-obsessed model.
