As a direct-to-consumer menswear brand, Taylor Stitch has always had a strong pulse on who their customers are and what they want. But despite this close proximity, the Taylor Stitch team struggled to leverage their consumer information for better merchandising decisions. They needed opportunities to improve the usability of current data and optimize decision making with a more consumer-obsessed assortment building process.
In partnership with Maker/Sights, Taylor Stitch developed a strategy that allows them to increase consumer engagement and release styles continuously, while dramatically reducing overproduction. The evolved approach is better for consumers, better for the planet, and better for the Taylor Stitch bottom line.
Working with Maker/Sights has enabled Taylor Stitch to:
Furthermore, Taylor Stitch discovered that customers who engage with their brand through Maker/Sights are twice as likely to make a purchase and spend 1.3x more on average!
February 1, 2022
As a direct-to-consumer menswear brand, Taylor Stitch has always had a strong pulse on who their customers are and what they want. But despite this close proximity, the Taylor Stitch team struggled to leverage their consumer information for better merchandising decisions. They needed opportunities to improve the usability of current data and optimize decision making with a more consumer-obsessed assortment building process.
In partnership with Maker/Sights, Taylor Stitch developed a strategy that allows them to increase consumer engagement and release styles continuously, while dramatically reducing overproduction. The evolved approach is better for consumers, better for the planet, and better for the Taylor Stitch bottom line.
Working with Maker/Sights has enabled Taylor Stitch to:
Furthermore, Taylor Stitch discovered that customers who engage with their brand through Maker/Sights are twice as likely to make a purchase and spend 1.3x more on average!
With your consumers at the heart of every decision, you'll always know where you’re headed. Here are four steps to assembling the perfect VOC team and aligning your organization for maximum impact.
Increase margins, avoid over assortment, and more with these proven consumer testing best practices used by leading brands like GANT, Champion, and New Balance.
Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.
