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Female Runners Report
Brands are (finally) paying attention and designing for the unique behaviors, preferences, and motivations shaping the female running market. MakerSights Running Report sheds light on what sets female runners apart and what brands shoulds consider when designing for women specifically.
Overview
Our Female Running Report highlights the motivations and behaviors of women runners, offering insights into how brands can connect authentically. From product design to targeted messaging, the report outlines strategies to resonate with this growing audience and build lasting loyalty.
Key Takeaways
- The Opportunity: Nearly 40% of female runners began their running journey within the past year, a clear sign of growing interest and participation.
- Vs Men: Women are 23% more likely than men to start running for weight loss and 27% more likely to continue for mood improvement.
- What Features do Women Care About? +17% MORE LIKELY to prefer products with motion control outsoles than Men
Read the full report to discover what colors women prefer for runner sneakers, their running apparel preferences and where they learn about running brands.
Methodology
Our Female Running Report highlights the motivations and behaviors of women runners, offering insights into how brands can connect authentically. From product design to targeted messaging, the report outlines strategies to resonate with this growing audience and build lasting loyalty.
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