COVID-19

The "Green Lining" of COVID-19

Even before COVID-19, consumers revealed their demand for meaningful and sustainable change in the retail industry. In light of the crisis, reducing environmental impact by cutting waste in the product-to-market process has become not only good for the planet — it’s now critical for business survival.

Through this new lens, brands should focus on reducing waste and optimizing assortments for efficient inventory management, rather than on creating flash-in-the-pan product lines sourced from repurposed materials.

Brands who embrace and adopt more sustainable and efficient practices will achieve healthier, more consistent long-term growth and become the new leaders of a reimagined retail industry on the other side of the crisis.

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COVID-19

The "Green Lining" of COVID-19

Sarah Spangenberg

May 1, 2020

Even before COVID-19, consumers revealed their demand for meaningful and sustainable change in the retail industry. In light of the crisis, reducing environmental impact by cutting waste in the product-to-market process has become not only good for the planet — it’s now critical for business survival.

Through this new lens, brands should focus on reducing waste and optimizing assortments for efficient inventory management, rather than on creating flash-in-the-pan product lines sourced from repurposed materials.

Brands who embrace and adopt more sustainable and efficient practices will achieve healthier, more consistent long-term growth and become the new leaders of a reimagined retail industry on the other side of the crisis.

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