March 2, 2017
Joan Maxwell, former VP of Merchandising at Vera Bradley, shares a nuanced perspective on the often laborious line review meeting.
During my tenure at Vera Bradley, we worked to create a process for product development that guaranteed success. The keystone meeting within this process became our line review, as it allowed us to plan and manage multiple seasons concurrently. Line reviews are critical to the development of emotionally charged products that excite customers and exceed their expectations. We found it a worthy pursuit to make these meetings as efficient and effective as possible.
Here are a few tips:
Make space for the voice of the customer and test concepts early with key consumer groups in order to:
Ultimatley, everyone in the room should participate, not just the senior players. And lastly, be sure to end the meeting with agreement on the priorities for the season. Here’s hoping your Line Review Meetings inspire many future bestsellers!
Unlock collaboration with the newest extension of the MakerSights platform: Digital Line Review. Visually explore products and align on decisions faster, from wherever your teams are.
Learn from Shinola's former Chief Merchandising Officer, Chris Hull, on the importance of consumer feedback in a modern product-to-market process.
Shinola's former Chief Merchandising Office shares the opportunity in front of retail brands today.