August 3, 2022
What do you think of when you hear the term “consumer-obsessed”? A quick Google search shows that it means different things to different people, so instead of giving you yet another definition, we’ll give you a litmus test:
If you had reliable information about your consumers’ future preferences but it conflicted with the assortment you were planning, would you revise your product strategy to meet their desire rather than your own?
Consumer-obsessed brands (or those that genuinely want to be) will answer with a resounding yes. They understand that while it’s their job to lead the product creation process and have a distinct point of view, success ultimately depends on their responsiveness to consumer preferences and demand. They also realize that the traditional supply-driven, 24-month product creation approach simply wasn’t built for today’s digital, data-rich, and direct-to-consumer world.
That’s why MakerSights developed a 5-stage modern merchandising maturity model for consumer-obsessed brands. Take our 10-question quiz to gauge your brand’s current maturity level and receive detailed, actionable recommendations to help you progress to the next stage!
We focus on surrounding AI design tools with consumer data to improve accuracy and prevent decision fatigue. Our intuitive product insight platform and team of retail-expert researchers work with brands to uncover their target consumers’ preferences on everything from color, silhouettes, patterns and feature attributes.
To provide a little insight into what’s likely coming down the pike, we’ve rounded up the recent statistics that we think retailers should keep top of mind over the next twelve months. From operational efficiencies to digital transformation to responsible fashion, here are 55 stats that we believe are key indicators of what’s to come in the new year.
One team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.
