Quiz: What’s Your Modern Merchandising Maturity Level?
August 3, 2022
What do you think of when you hear the term “consumer-obsessed”? A quick Google search shows that it means different things to different people, so instead of giving you yet another definition, we’ll give you a litmus test:
If you had reliable information about your consumers’ future preferences but it conflicted with the assortment you were planning, would you revise your product strategy to meet their desire rather than your own?
Consumer-obsessed brands (or those that genuinely want to be) will answer with a resounding yes. They understand that while it’s their job to lead the product creation process and have a distinct point of view, success ultimately depends on their responsiveness to consumer preferences and demand. They also realize that the traditional supply-driven, 24-month product creation approach simply wasn’t built for today’s digital, data-rich, and direct-to-consumer world.
That’s why MakerSights developed a 5-stage modern merchandising maturity model for consumer-obsessed brands. Take our 10-question quiz to gauge your brand’s current maturity level and receive detailed, actionable recommendations to help you progress to the next stage!
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