Overview
The Outdoor Active Footwear Market is soaring, accounting for a substantial share of the $67.8 billion sporting goods retail industry in 2023. As a trusted partner to some of the world's leading active outdoor footwear brands, we recognized a unique opportunity to provide invaluable insights on this exciting space.
Key Takeaways
- Roughly 6 in 10 US consumers ages 18-65 claim to have purchased active footwear and participate in outdoor activities like hiking, road running, or trail running
- Functional attributes (like fit and comfort) are top of mind for consumers when looking for outdoor active footwear
- Nike, adidas, and New Balance rise to the top in brand equity and perception compared to all other brands in the market.
- After testing over 175 recently launched styles, clear differences emerge between men and women when it comes to preferences around style, color, and aesthetic
