Brought to you by MakerSights
In retail, understanding shifting consumer preferences is crucial for brand success. To embrace the influence of Gen Z, footwear brands must identify what sets this generation apart and what similarities they share with other key consumers.
In May 2023, we surveyed 583 US consumers, including 146 Gen Z respondents, to gather insights on their shopping behaviors and attitudes towards sneakers, both everyday and athletic.
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With MakerSights, we can review specific, SKU-level consumer feedback before a meeting. What used to be a battle of the wills is now a productive discussion based on actionable data from thousands of consumers. MakerSights lets us focus on the most important issues when we’re together, saving us time, energy, and unnecessary friction.
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