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2023 Gen Z Footwear Study

Brought to you by MakerSights

In retail, understanding shifting consumer preferences is crucial for brand success. To embrace the influence of Gen Z, footwear brands must identify what sets this generation apart and what similarities they share with other key consumers.

In May 2023, we surveyed 583 US consumers, including 146 Gen Z respondents, to gather insights on their shopping behaviors and attitudes towards sneakers, both everyday and athletic.

Access the full report to learn more about:

  • Gen Z spending habits and brand preferences
  • Ideal sneaker color preferences and assortment
  • Sources of influence and key shopping channels for sneakers
Trusted by consumer-obsessed, smart-to-market brands around the globe

With MakerSights, we can review specific, SKU-level consumer feedback before a meeting. What used to be a battle of the wills is now a productive discussion based on actionable data from thousands of consumers. MakerSights lets us focus on the most important issues when we’re together, saving us time, energy, and unnecessary friction.