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Brands Cite Superior Attribute Testing, Predictive Analytics, and Assortment Management Capabilities as Key Reasons for Selecting MakerSights to Fuel Data-informed Product Strategies
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Armed with fresh consumer sentiment data, product creation teams are able to answer critical questions when developing products and crafting a line.
Stage 2 of the MakerSights Modern Merchandising Maturity Model maps out the tools and tactics brands can use to digitally transform milestone meetings in a way that enhances productivity, strengthens decision making, and drives sustainability.
It's time for brands to reexamine traditional product creation and move toward a more consumer-obsessed, demand-driven model that protects brand integrity, market share, and the environment.
Agrawal to Accelerate the Development of the Retail Industry’s First Voice of Consumer Hub for Cross-functional Teams Throughout the Concept-to-Consumer Product Lifecycle
Stage 1 of the MakerSights Modern Merchandising Maturity Model helps product teams and merchants step outside of their echo chambers, tune into the voice of the consumer, and evolve their strategy to a one that protects their brand integrity, their market share, and the environment.
The life of a product creator sounds insanely glamorous — and it can be. But it’s not all glitter and cashmere.
As supply chains, technology, and consumer purchase behaviors have evolved over time, the way brands determine the variety and volume of products to bring to market has remained the same — and the effects are becoming increasingly far-reaching and profound.
Consumers are no longer a captive audience — and brands’ control over consumers has suffered as a result.
If you’re not feeling confident in this Congress’ ability to adequately address the specifics of our responses to the climate crisis, you’re not alone.
MakerSights’ new integration with PTC FlexPLM is empowering brands to break down these silos and make more efficient and scalable assortment decisions with consumer data at their core.
Madewell and J. Crew Increases Product Creation Efficiency and Data-informed Assortment Decisions with Best-in-class Integration Between MakerSights and PTC FlexPLM
MakerSights, the only Voice of Consumer workspace, is speaking at the Lead Innovation Summit in Brooklyn on July 12.
