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The MakerSights Blog

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Data-informed Strategies
Top 10 Capabilities to Look for in a Voice of Consumer Platform

In the market for a Voice of Consumer platform, but not sure what to look for? Fear not. We’ve created a checklist for you.

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Data-informed Strategies
3 Reasons Why Your Consumer Insights Are Being Ignored

Don’t let your insights be ignored — follow these tips to start turning up the volume.

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Retail Trends
‘Tis the Season for Price Optimization

So much uncertainty is putting intense pressure on retailers to rethink their usual pricing strategies for Black Friday and beyond.

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Retail Trends
Focus Groups are Dead: It’s Time for Brands to Refocus

In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.

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Data-informed Strategies
How Consumer-obsessed Brands Evolve Their Merchandising Strategies with MakerSights

While every brand’s journey to modern merchandising is unique, the MakerSights’ maturity model tackles some of the most common challenges and stumbling blocks, top data sources and technologies, and key opportunities and best practices.

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Data-informed Strategies
Sushi and Slippers: How Dearfoams Transformed a Time of Crisis into Sustainable Growth

In this fireside chat at PI Apparel, RG Barry Chief Merchandising Officer Angela Kenney shares Dearfoams embraced the “new normal” and achieved sustainable growth through consumer-obsessed product creation.

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Data-informed Strategies
Modern Merchandising Stage 5: De-risk Major Releases with Incremental Wins

With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.

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MakerSights Workspace
How MakerSights' Consumer Profiles Help Brands Reach Their Ideal Audiences

The noise of the modern world requires brands to find consumers with a shared wavelength. MakerSights helps brand partners create precise consumer profiles that align with their strategy and products.

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Data-informed Strategies
Modern Merchandising Stage 4: Remove Silos Between Product Creation and Go-to-Market

Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.

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Press Releases
MakerSights Named to Fortune 100 Best Small Workplaces of 2022

The Retail Technology Provider’s Ranking Reflects Employee Trust in Leadership, Confidence in Inclusive Company Culture, and Belief in Greater Purpose

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Data-informed Strategies
Quiz: What’s Your Modern Merchandising Maturity Level?

Take our 10-question quiz to gauge your brand’s current merchandising maturity level and receive detailed, actionable recommendations to help you progress to the next stage!

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Data-informed Strategies
Modern Merchandising Stage 3: Collaborate with Purpose and Confidence

Stage 3 of the MakerSights Modern Merchandising Maturity Model provides processes and procedures teams can follow to begin collaborating around assortments with greater purpose and more confidence.

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