Focus Groups are Dead: It’s Time for Brands to Refocus
In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.
How Consumer-obsessed Brands Evolve Their Merchandising Strategies with MakerSights
While every brand’s journey to modern merchandising is unique, the MakerSights’ maturity model tackles some of the most common challenges and stumbling blocks, top data sources and technologies, and key opportunities and best practices.
Sushi and Slippers: How Dearfoams Transformed a Time of Crisis into Sustainable Growth
In this fireside chat at PI Apparel, RG Barry Chief Merchandising Officer Angela Kenney shares Dearfoams embraced the “new normal” and achieved sustainable growth through consumer-obsessed product creation.
Modern Merchandising Stage 5: De-risk Major Releases with Incremental Wins
With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.
Modern Merchandising Stage 4: Remove Silos Between Product Creation and Go-to-Market
Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.