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Brands Cite Superior Attribute Testing, Predictive Analytics, and Assortment Management Capabilities as Key Reasons for Selecting MakerSights to Fuel Data-informed Product Strategies
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So much uncertainty is putting intense pressure on retailers to rethink their usual pricing strategies for Black Friday and beyond.
In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.
While every brand’s journey to modern merchandising is unique, the MakerSights’ maturity model tackles some of the most common challenges and stumbling blocks, top data sources and technologies, and key opportunities and best practices.
In this fireside chat at PI Apparel, RG Barry Chief Merchandising Officer Angela Kenney shares Dearfoams embraced the “new normal” and achieved sustainable growth through consumer-obsessed product creation.
With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.
The noise of the modern world requires brands to find consumers with a shared wavelength. MakerSights helps brand partners create precise consumer profiles that align with their strategy and products.
Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.
The Retail Technology Provider’s Ranking Reflects Employee Trust in Leadership, Confidence in Inclusive Company Culture, and Belief in Greater Purpose
Take our 10-question quiz to gauge your brand’s current merchandising maturity level and receive detailed, actionable recommendations to help you progress to the next stage!
Stage 3 of the MakerSights Modern Merchandising Maturity Model provides processes and procedures teams can follow to begin collaborating around assortments with greater purpose and more confidence.
Armed with fresh consumer sentiment data, product creation teams are able to answer critical questions when developing products and crafting a line.
