Will They Pay? · Issue 01 · Running shoes

What earns the premium, and what keeps it.

Brand, design and comfort they can feel earn the premium. Price rarely loses it.

Cover of the full report
15 pages · PDF
Inside the full report
  1. Brand and design earn the premium
  2. Price changes what sells
  3. A price rise rarely loses them
  4. What we’d test for your brand

Plus who we asked, and all 12 shoes we tested.

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