MakerSights delivers 20X ROI with success proven at major brands like Champion, GANT, and New Balance, providing actionable consumer insights that drive cross-functional alignment on target consumers, product strategy, pricing, investment depths, and go-to-market.
Consumer Insights teams no longer need to conduct expensive focus groups or extensive, manual work in hopes they deliver meaningful information to leadership and teams throughout the company. Ditch the antiquated, time-consuming, and costly focus groups. View consumer data within hours – not weeks or months – via interactive visualizations to drive agile, efficient decision-making.
Tired of steep learning curves and transactional vendors? The MakerSights Workspace makes consumer data actionable and elevates Consumer Insights professionals to strategic partner to teams throughout the value chain.
With MakerSights, you can expect:
Understand consumer preferences by profile, market, channel, and more. Share consumer data and insights with executives and cross-functional stakeholders across design, merchandising, sales, marketing, e-Commerce, and regional teams to drive alignment and ensure the right adoption and investment decisions are made for every channel and every region, everytime.
Help merchandising teams make investment decisions that are powered by statistically significant consumer data that is collected in 48 hours and at a fraction of the cost as a standard focus group.
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Enable merchandising, e-Commerce, and regional teams to strike the perfect balance between margin and demand by leveraging a powerful combination of data science and proven conjoint methodology to assess consumers’ price sensitivity and willingness to pay.
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“By sticking with the [MakerSights testing] model season after season, not just Consumer Insights but our teammates – all the way up to design, and all the way down to account planning – have now been through this 5 or 6 times, and nobody’s debating about what it is or how to use it, we talk about the results.”
Charles Wilson
New Balance Director of Consumer Insights
I was honored and excited to be asked to moderate last week’s DVF InCharge panel discussion with DVF President and CEO Gabby Hirata, Michael Kors President of Accessories and Footwear Pippa Newman, and the former Reebok GM of Global Business and Product Director for Performance Running Emily Mullins.
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