Will They Pay? · Issue 03 · Casual button-downs

What sells a shirt online? The words. Not the name.

We showed 12 casual button-downs to 400 men three ways: the photo, then with the brand’s description, then with the brand name. The description got 5% more to say they’d buy. The name on the page added almost nothing.

Cover of the full report
13 pages · PDF
Inside the full report
  1. From the photo alone, every shirt looked like a $100 shirt
  2. The description got 5% more to say they’d buy
  3. The brand name on the page changed nothing
  4. What we’d test for your brand

Plus who we asked, and all 12 shirts we tested.

  1. Fill in the formAbout a minute.
  2. Get the reportIn your inbox within a day.
  3. Go deeperTick the box for a 20-minute walkthrough.
Get your free copy
By sending this, you agree MakerSights can store your details and contact you about the report and future research.
Thanks. It’s on its way. The full report will be in your inbox within a day.
That didn’t go through. Try again, or message Travis on LinkedIn and he’ll send it over.