Modern Product-to-Market

The Assortment Series - Part 1: Becoming Data Driven

Over the past year, MakerSights has participated in a large-scale push for digital transformation across the retail industry. The rapid adoption of new tools and formation of dedicated “transformation teams” underscore a rising urgency to evolve. This mindset now transcends traditional leadership and strategy initiatives and encompasses 86% of product & merchant professionals, who believe their brand needs to prioritize digital transformation in the next year. It’s time for brands to move past experimentation with digital initiatives and into execution. 

In Part 1 of the Assortment Series, we speak with 251 product & merchant professionals to uncover how data is used to build assortments today and where there is work to be done to stay competitive. While 93% of product & merchant professionals are using data to build assortments, 74% believe their brand still needs to do more to become data-driven. Focusing on data sources, accessibility and means of collaboration, find out where brands need to focus growth efforts to meet the expectations of their assortment teams.

You’ll learn:

Modern Product-to-Market

The Assortment Series - Part 1: Becoming Data Driven

Team MakerSights

June 28, 2021

Over the past year, MakerSights has participated in a large-scale push for digital transformation across the retail industry. The rapid adoption of new tools and formation of dedicated “transformation teams” underscore a rising urgency to evolve. This mindset now transcends traditional leadership and strategy initiatives and encompasses 86% of product & merchant professionals, who believe their brand needs to prioritize digital transformation in the next year. It’s time for brands to move past experimentation with digital initiatives and into execution. 

In Part 1 of the Assortment Series, we speak with 251 product & merchant professionals to uncover how data is used to build assortments today and where there is work to be done to stay competitive. While 93% of product & merchant professionals are using data to build assortments, 74% believe their brand still needs to do more to become data-driven. Focusing on data sources, accessibility and means of collaboration, find out where brands need to focus growth efforts to meet the expectations of their assortment teams.

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