Modern Product-to-Market

How HOKA ONE ONE runs faster and smarter with Digital Line Review

5-hour line reviews, 90-page powerpoints, and endless global travel. The traditional ways of crafting the assortment aren't sustainable and the pandemic has left product and merchant teams further exposed. In the face of disruption, HOKA ONE ONE seized the moment to not just "digitize" their existing ways of working, but rather reimagine how their cross-functional and globally positioned teams could work together to deliver consumer-informed assortments at speed.

Focusing on the functional silos and cobbled together technologies that hinder brands from executing profitable assortment strategies, this case study shows how HOKA has leveraged MakerSights to reimagine their major milestone meetings with asynchronous collaboration and consumer-driven data.

You’ll learn:
  • The impact of COVID-19 on organizational productivity
  • Near term focus areas for technology investment
  • Employee expectations for remote work and travel post-COVID

Modern Product-to-Market

How HOKA ONE ONE runs faster and smarter with Digital Line Review

Team MakerSights

August 25, 2020

5-hour line reviews, 90-page powerpoints, and endless global travel. The traditional ways of crafting the assortment aren't sustainable and the pandemic has left product and merchant teams further exposed. In the face of disruption, HOKA ONE ONE seized the moment to not just "digitize" their existing ways of working, but rather reimagine how their cross-functional and globally positioned teams could work together to deliver consumer-informed assortments at speed.

Focusing on the functional silos and cobbled together technologies that hinder brands from executing profitable assortment strategies, this case study shows how HOKA has leveraged MakerSights to reimagine their major milestone meetings with asynchronous collaboration and consumer-driven data.

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