Modern Product-to-Market

How HOKA ONE ONE runs faster remotely with Digital Line Review

Since its founding, HOKA ONE ONE has relied on a unique combination of bold innovation and consumer-driven decision making to become the fastest growing running brand in the world. But the COVID-19 shutdown and sudden shift to remote work across their global business was a hurdle no one saw coming.

Overnight, the in-person meetings typically used for line reviews needed to shift to remote workflows to keep product lines moving forward. HOKA turned to MakerSights’ Digital Line Review solution to unlock collaboration for their teams — during the shutdown and beyond — and continue to put their consumer first in every decision.

You’ll learn:
  • The impact of COVID-19 on organizational productivity
  • Near term focus areas for technology investment
  • Employee expectations for remote work and travel post-COVID

Modern Product-to-Market

How HOKA ONE ONE runs faster remotely with Digital Line Review

Team MakerSights

August 25, 2020

Since its founding, HOKA ONE ONE has relied on a unique combination of bold innovation and consumer-driven decision making to become the fastest growing running brand in the world. But the COVID-19 shutdown and sudden shift to remote work across their global business was a hurdle no one saw coming.

Overnight, the in-person meetings typically used for line reviews needed to shift to remote workflows to keep product lines moving forward. HOKA turned to MakerSights’ Digital Line Review solution to unlock collaboration for their teams — during the shutdown and beyond — and continue to put their consumer first in every decision.

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