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Data-informed Strategies

Tailored resources for the topics that matter most.

2023 Gen Z Footwear Study

Learn how Gen Z compares to Millennials+ when it comes to spending habits, sneakers preferences, influences and shopping channel in our comprehensive report.

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How to Build a High-Impact Voice of Consumer Program in 4 Steps

With your consumers at the heart of every decision, you'll always know where you’re headed. Here are four steps to assembling the perfect VOC team and aligning your organization for maximum impact.

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7 Questions to Ask When Evaluating a Voice of Consumer Platform

Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.

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Consumer Testing Best Practices: How Leading Brands Are Giving Consumers a Seat at the Table

Increase margins, avoid over assortment, and more with these proven consumer testing best practices used by leading brands like GANT, Champion, and New Balance.

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Consumer-obsessed is the New Black: The Modern Merchandising Maturity Model

Traditional product creation and merchandising is hurting profit margins and our planet — it’s time for brands to move toward a more modern, consumer-obsessed model.

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PI Apparel June 2022 Speaking Session Featuring Dearfoams

Watch as Dearfoams’ Chief Merchandising Officer shares how a consumer-obsessed product strategy has enabled the brand to achieve sustainable growth in uncertain times.

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