MakerSights to Speak on Business Optimization Powered by Consumer Obsession at the Lead Innovation Summit
June 23, 2022
SAN FRANCISCO -- (June 23, 2022) -- MakerSights, the only collaborative assortment management workspace, is speaking at the Lead Innovation Summit in Brooklyn on July 12. The MakerSights Workspace empowers consumer-obsessed retail brands to rapidly collect target consumer feedback on products in development at scale. Leveraging purpose-built for retail analytics and visualizations, product creation and consumer insights teams can quickly analyze consumer data and make data-informed decisions on product design, colors, attributes, and more before sampling, and, ultimately, which products to bring to market. Leading brands rely on MakerSights to craft high-performing and highly efficient assortments.
WHAT: Vision Talk Session: Business Optimization
There has been a significant shift in power from brands to consumers over the last two decades as consumers have far more choices today as a result of eCommerce, globalization, social media, and many other converging factors. Yet, brands still operate with the same supply-driven mindset they’ve enjoyed since the advent of the department store, determining demand with supply. This has led brands to rely upon increasingly inefficient inventory volumes to drive profits, resulting in overproduction and eroding margins.
There is a better way. It starts with creating products that people love – and less of what they don’t.
In this session, MakerSights Co-founder and President Matt Field will explain how brands can shift to a demand-driven approach that is powered by consumer obsession. Matt will also share how reducing the waste generated by overproduction – wasted resources, time, and money – is particularly relevant in today’s state of economic uncertainty.
Matt Field is the co-founder and president of San Francisco-based MakerSights, the only collaborative assortment management workspace for consumer-obsessed brands. MakerSights’ mission is to radically reduce waste in the retail industry by helping brands leverage consumer data to make products that people love and reduce overproduction. Matt leads operational execution, people, and customer partnerships at MakerSights. Prior to MakerSights, Matt was a key executive overseeing international business, strategy, and analytics at BirchBox. Matt started his career as a consultant at Bain & Co, advising Fortune 500 clients in the retail, consumer, and technology spaces. Matt graduated summa cum laude from Princeton University.
The retail industry is one of the biggest polluters on the planet. At MakerSights, we know there is a better way. Consumer obsession powers growth and sustainability, so we’ve reimagined assortment management with the consumer at the heart of every decision. MakerSights is the only collaborative assortment management workspace that embeds actionable consumer data into product development, merchandising, and go-to-market workflows. Our customers are smart-to-market, consumer-obsessed brands, including Madewell, New Balance, and Champion, that are radically reducing economic and environmental waste by streamlining the concept-to-consumer process. For more information visit www.MakerSights.com.
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