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Product Development

The latest news and learnings from our blog

Creative Ambitions vs. Commercial Realities: How Product Creation and Consumer Insights Teams Can Work Better Together

One team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.

Team MakerSights

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Data Doesn't Hinder Product Creativity, It Enhances It

Attempting to create products and assortments without a clear understanding of target consumers and what they like is a recipe for wasted resources, unnecessary production costs, and excess inventory.

Team MakerSights

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Focus Groups are Dead: It’s Time for Brands to Refocus

In the 1950s, Betty Crocker made focus groups the go-to method for capturing consumer sentiment and feedback on products. There’s only one problem: It’s 2022, not 1950. And a lot can happen in 70 years.

Team MakerSights

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Sushi and Slippers: How Dearfoams Transformed a Time of Crisis into Sustainable Growth

In this fireside chat at PI Apparel, RG Barry Chief Merchandising Officer Angela Kenney shares Dearfoams embraced the “new normal” and achieved sustainable growth through consumer-obsessed product creation.

Team MakerSights

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Modern Merchandising Stage 5: De-risk Major Releases with Incremental Wins

With the right data, tools, and processes in place, stage 5 covers the last mile toward becoming a consumer-obsessed brand — trading large seasonal assortments for smaller, faster, and more iterative releases.

Team MakerSights

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Modern Merchandising Stage 4: Remove Silos Between Product Creation and Go-to-Market

Stage 4 of the MakerSights Modern Merchandising Maturity Model explains how brands can integrate regional and go-to-market teams and insights into traditional merchandising processes to circumvent assortment roadblocks, maximize SKU productivity, and accurately determine buy depths.

Team MakerSights

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Modern Merchandising Stage 3: Collaborate with Purpose and Confidence

Stage 3 of the MakerSights Modern Merchandising Maturity Model provides processes and procedures teams can follow to begin collaborating around assortments with greater purpose and more confidence.

Team MakerSights

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Modern Merchandising Stage 2: Digitize Milestone Meetings

Stage 2 of the MakerSights Modern Merchandising Maturity Model maps out the tools and tactics brands can use to digitally transform milestone meetings in a way that enhances productivity, strengthens decision making, and drives sustainability.

Team MakerSights

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Infographic: The 5 Stages of Modern Product Creation

It's time for brands to reexamine traditional product creation and move toward a more consumer-obsessed, demand-driven model that protects brand integrity, market share, and the environment.

Team MakerSights

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Modern Merchandising Stage 1: Inform Decisions with Consumer Data

Stage 1 of the MakerSights Modern Merchandising Maturity Model helps product teams and merchants step outside of their echo chambers, tune into the voice of the consumer, and evolve their strategy to a one that protects their brand integrity, their market share, and the environment.

Team MakerSights

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3 Ways Consumer Data Calms Product Creation Chaos

The life of a product creator sounds insanely glamorous — and it can be. But it’s not all glitter and cashmere.

Team MakerSights

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Consumer-obsessed Is the New Black: Embracing a Modern Merchandising Strategy

As supply chains, technology, and consumer purchase behaviors have evolved over time, the way brands determine the variety and volume of products to bring to market has remained the same — and the effects are becoming increasingly far-reaching and profound.

Dan Leahy

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